Modelo Especial Mexican Lager Beer, 24 x 355ml

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Not only is Modelo Especial ultra popular in Mexico, but the lager's crisp taste has also won the hearts of beer lovers around the globe. While this may come as a surprise to some, Modelo Especial is the second best-selling beer in the U.S. after Bud Light, based on sales figures from IRI data as reported by Forbes. According to the publication, this is in part thanks to Modelo Especial's popularity with America's Hispanic population. Another factor that has contributed to the beer's success in the U.S., as highlighted by VinePair, has been its popularity with craft beer enthusiasts. When it comes to enjoying a cold one on the stoop after a hard day of work though, Modelo wins in a landslide. Not the OG, but a Vienna-style lager Modelo vs Dos Equis Here’s a good way to tell the difference between the two. If, on Sunday morning, you decide to get up and drink, and you have two choices, the Especial pilsner beer or the Especial chelada, look to your next move and let your activity decide which beer to quaff. Estrella ("star" in Spanish) is a pilsner beer produced in the Guadalajara Modelo plant and can be found in all of Mexico. Estrella was first produced in the late 19th century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954. For drinking on the beach, we’re going to give the nod to Corona. Even if it’s not on the merit of the beer itself, it’s earned from outstanding marketing over the years.

When Jason Murphy joined Buffalo Wild Wings as beverage innovation manager in 2017, the dominance of Mexican lager in certain states prompted him to suggest the casual dining and sports bar chain should take a more regional rather than national approach to its beer program. a b "Reporte Anual Final 28 06 2006" (PDF). Gmodelo2.com. Archived from the original (PDF) on 2011-07-11 . Retrieved 2011-12-06.We like Tecates. We enjoy enjoying them over a handful of chips and salsa. However, to us, a Tecate has always felt a bit more beer-y than the rest of the Mexican lagers we’ve tried.

Modelo Negra or Negra Modelo is a 5.4% abv Dunkel-style lager [19] first brewed in Mexico by Austrian immigrants, and was introduced as a draft beer in 1926. [20] [21] Modelo Negra comes in an unusually shaped, wide brown bottle with a trademark gold label. Modelo Negra is most commonly served in 355ml glass bottles. Grupo Modelo is a Mexican brewing company founded in 1925. It is headquartered in Mexico City. The company sells beer under the following brands: Corona Extra, Modelo Especial, Pacífico, Victoria, Estrella Jalisco, Negra Modelo and León. Hibbard, Matthew (2013-06-04). "Anheuser-Busch InBev completes Grupo Modelo merger". St. Louis Business Journal . Retrieved 2018-12-08.

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If that phenomenon sounds like the product of particularly shrewd marketing, you might be surprised to learn that Modelo Especial only started running English language ad campaigns six years ago. Prior to that, everything was targeted toward the brand’s “core” Mexican and Hispanic consumer base, Gallagher says. Those efforts have since seen the brand’s “household penetration” — one of the major metrics it uses to gauge performance — rise 20 percent among non-Hispanic drinkers. Within the realm of imported beers, Jones also points out that Mexican lager is decidedly hot right now. Where German beers dominated in the ’70s and ’80s, followed by Canadian brews, Mexican imports have held pole position since the late ’90s and early 2000s, he says. Modelo Especial has certainly played a large role in more recent times. Year to date, the brand contributed 65 percent of the dollar growth of all imported beers in IRI’s channels. We’re kind of the outlier,” Gallagher agrees. “But while we’re not a low-calorie light beer, there are a lot of consumers who still view Modelo and Mexican lager as a pretty light, sessionable beer. It’s not like we’re an IPA or some heavy craft beer.” You might recall from history class that Germans were migrating to America in droves in the 1800s, and many stopped in places like Pennsylvania (where, among other things, they basically invented American Christmas). But plenty of immigrants continued west and south to places like Texas and northern Mexico, bringing with them farming techniques, trades, crafts — and brewing habits. By the early 20th century, when Modelo was born, Mexico had around 35 breweries. We might owe Modelo to an Austrian-born emperor. Grupo Modelo is the owner of the Extra convenience store chain. [24] Extra boasts 2,100 outlets in Mexico and is a part of Grupo Modelo's vertically integrated model of both producing and selling beer. [ citation needed]