Thinking With Type 2nd Ed: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

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I read somewhere that Steve Jobs had an early interest in typography and that it helped engender an attention to detail in his approach to good design. Also, my brother has a healthy appreciation for typography. So, I thought I'd try to learn a little of what it was all about. In this revelatory book, celebrated designer Craig Oldham answers the common questions raised by graphic design graduates: What now? Where do you live? Can you afford to live? How can you make money doing design? How do you get a job? Who do you want to work for and are you good enough? Sharing his own experiences, as well as ideas, advice and inspiration, this book is as funny and honest as it is practical and useful. 12. Citizen First Designer Second by Rejane Dal Bello I learned absolutely nothing. Apart from maybe that the best way to match fonts in to make sure their x-heights are the same. The x-height is the middle bit of a letter. Now that you know this, you don't need to read the book. Here are 11 benefits of critical thinking to help you improve this type of thinking. Two: Analytical Thinking The ability to understand that fact is a simple example of abstract thinking. Later, the use of ‘A’ as a symbol in logical and math provides a more complex example.

The downside is, though, that I find myself annoyed by the really, really, really BAD typography you'll find in most local TV commercials. But so it goes.A superfamily comprises dozens of related fonts in multiple weights and/or widths, often with both sans-serif and serif versions. Small capitals and non-lining numerals (formerly only in serif fonts) appear in the sans-serif versions of Thesis, Scala Pro and other contemporary superfamilies. Some type families evolve over time. An exception is Univers, designed by Swiss typographer Adrian Frutiger, in 1957. Frutiger designed 21 versions of Univers, thereby conceiving an entire system of it. Choose Your Type Wisely In the second lesson, you’ll learn about the science and importance of color. You’ll gain a better understanding of color modes, color schemes and color systems. You’ll also learn how to confidently use color by understanding its cultural symbolism and context of use. But to give these people the benefit of the doubt, it’s true that many forms of thinking interact with each other. This “intermingling” of ideas can make the list seem infinite.

This was one of the first books on typography, and by extension graphic design I’ve read. I still love it. Nine years later, it’s still a go-to recommendation for someone curious about type, or someone who should be but doesn’t know it (yet). I'd consider this an introductory text, or a good reference for someone who's already internalized most of the content, but might want a high level reference nearby. If you've been doing visual or information design for a while some of this may be old hat, but there will probably be chunks that are new. What isn't gets conveyed in such a clear fashion that it's worth studying the the delivery anyway. An Appendix offers a crash course in editing and proofreading, as practiced today, and some excellent free advice to boot.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. I know there are things in it that will be old hat to experienced visual communications folk, but I'm not one of them. I'm learning, and I know some of this stuff, but a lot I either don't know at all or need to read it again anyway to try to get it into my head. While many areas of design benefit from a broad-brush approach, type design is about mathematical precision, and it's quite normal for type designers to spend an entire day working on a single letter. If that doesn't sound like fun to you then it's probably best you stop reading now. Michael Johnson's award-winning studio, johnson banks, is responsible for the rebranding of companies Virgin Atlantic, Think London, BFI and Christian Aid. Here, he strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect consumers' decisions. 31. 100 Years of Swiss Graphic Design by Christian Brandle, Karin Gimmi and Barbara Junod