L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin

Product Information

Your hairdresser will look at where the light and shade needs to appear in your hair and map out your bespoke sections, then each section will be painted with the lightening product either by hand onto the surface of the hair, onto a board and then left open air, painted and then covered to retain heat where extra lightening is required. There are a multitude of techniques that can be combined for your individual result. STEP 2: NOURISHING GLOSS Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2) Wait at least 2 weeks after bleaching, using a relaxer, a perm or a straightening process on the hair.

Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, m-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2 Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234346/1)

Will you be claiming the VAT back?

Here at L’Oreal, we believe in embracing your natural features – and that includes choosing a hair colour to harmonise with your skin tone. Here are our top tips to choose the perfect shade of blonde:

Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, 2-Methyl-5-Hydroxyethylaminophenol, Ammonium Acetate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234345/1) Much like platinum, this is a very light shade of blonde but has undertones of red rather than blue. This means that it often suits warmer skin tones, or those with red pigment in their skin. Our Préférence Infinia in Lightest Ash Blonde is a super chic, cool blonde which neutralises unwanted brassy tones. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. Blessed with pale, porcelain skin? Look no further than ash, beige or pearl blondes to complement your rosy cheeks.If you have a beautifully dark or olive complexion, you’ll most likely suit our caramel or golden tones for a gorgeous effect. text": "Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence. ​"} APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. text": "To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner."} A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)

Shade 6.45 was inspired by the epicenter of New York's finest street art: Brooklyn. This sophisticated auburn is enriched with copper reflects for a captivating and wearable shade that suits all skin tones. To help you out, we’ve put together this glossary for you to decode all the blonde shades out there: from icy platinum to bright strawberry blondes and everything in between. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. You’ve heard of ‘bronde’, but what about ‘blorange’? Blonde-orange is a beautiful, transitional shade which is almost red and not quite blonde. This shade was born out of our love of pastel shades, and can sometimes be achieved by accident when pink-coloured hair starts to fade. This works best on existing blonde shades and is a fun and modern colour with pink, pastel peach and blonde hues to it. Try it with our Colorista Washout in Peach.Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. SHINE PROTECT CONDITIONER: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA •PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes. Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.