Belvita Fruit Crunch Raisin & Currant Breakfast Biscuits, 225 g

Product Information

Breakfast biscuit brand belVita has launched a new promotion as part of its ‘Positive Energy’ campaign that gives shoppers the chance to instantly win one of 250 prizes.

Mondelez International has expanded its Belvita breakfast biscuit brand with the launch of three new non- HFSS lines. In a statement it said the business is reformulating products where possible to give consumers a broad portfolio of choice for different needs and occasions.I’m quite confident that everything besides the sugar and natural flavors are vegan. However, those 2 are up in the air.

They contain “fruit and fibre ingredients with a crunchy texture” and weigh in at under 100 calories per biscuit. All 4 flavors of sandwich biscuits contain sugar, and that’s the only ingredient I’m really wary of: As custodians of some of the UK’s most beloved and iconic brands, we need to carefully balance the journey towards more non-HFSS products, alongside the need to meet the expectations of our consumers, we want to ensure we don’t compromise on taste or quality. This remains a complex challenge for the industry and one which requires ongoing partnership with government.”​ Drinking chocolate We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal Belvita fans.” The Natural Confectionery Co. Juicy Snakes will be available in UK & Ireland retailers from this month, along with Maynards Bassetts Wine Gums Juicies and Maynards Bassetts Sports Mix Juicies. The company releases these new non-HFSS products alongside the original products that have been established in the UK for over a century.It is launching two HFSS-compliant Fruit Crunch biscuit bars in Raisin & Currant and Apple & Pear flavours. The launch also includes new line extension of belVita Soft Bakes Apricot Filled and a new sub-range belVita Fruit Crunch Range with Apple & Pear 30% less sugar and 70% less saturated fat and Raisin & Currant 70% less saturated fat. Louise Stigant, UK Managing Director at Mondelēz International, said: “ I’m proud of the non-HFSS ranges that we are developing in categories such as biscuits, confectionary and drinking chocolate. This is a result of a significant amount of work and investments that we have made to find opportunities to innovate and reformulate products so that we can give consumers more choice.​ Much of the R&D work has been carried out at the company’s Bournville and Reading facilities, which are home to two of 15 global research hubs Mondelēz International runs worldwide. Whole Grain Blend (Rolled Oats, Rye Flakes), Enriched Flour, Canola Oil, Whole Grain Wheat Flour, Sugar, Brown Sugar, Malt Syrup (From Corn And Barley), Invert Sugar, Baking Soda, Salt, Soy Lecithin, Disodium Pyrophosphate, Cinnamon, Datem, Natural Flavor, Ferric Orthophosphate (Iron), Niacinamide, Molasses, Pyridoxine, Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1).