Rockstar Refresh Soft Drink, Strawberry and Lime, 500ml (12 Pack)

Product Information

Lumina Intelligence – % of shoppers who bought Take Home Soft Drinks on Impulse – 15/11/21 to 13/11/22 Make moments memorable – Events and brand activations are key to provide excitement and a point of difference in-store. Leverage key events, using points of sale, supplier and brand assets. Consider digital pre-shop communication where such systems are established by geo-targeting shoppers with customer app push notifications. The drinks will be available in stawberry and lime, and watermelon and kiwi, with both high in vitamin C at 21 calories per can. The stimulants category could continue its impressive run of growth by broadening its appeal, as it is currently consumed in the main by young male shoppers 6. These are valuable consumers, spending considerably more in the take-home category compared with the average shopper 7 however there is room for growth by appealing to more consumers, as stimulant drinks only have 9.1% penetration 8. What are the latest trends in energy? If I were to rank the flavors, I’d say the Original flavor is best, followed by Recovery Lemonade, and then Pure Zero Silver Ice. Feel free to try them on your own.

Easy to navigate – Use signage at the fixture and keep it easy to navigate so customers can find the products they’re looking for. Do this by leading with stimulants first due to the size of the category and the future growth potential. Merchandise all stimulants together and lead with major brands, listing core ranges and flavours remains key to deliver growth.Our innovation pipeline centres around low and no-sugar products which meet HFSS regulations limiting promotions and offer consumers better-for-you options as part of our Healthier People, Healthier Planet strategy. Any recent or planned NPD/activity? The launch will be supported by an above the line campaign with out of home, in-store and digital campaigns from May. IRI – Total Convenience – Total Stimulants Immediate Consumption PMP – Britvic Defined – Value Sales of PMP as a % of Total Stimulants IC Value Sales – 52WE 23/10/22 vs 52WE 24/10/21 Ginseng is a plant that is used in medicine for many years. It’s commonly found in China, America, and Korea. The zero-sugar range also looks to build on the soft drink producer’s Healthier People sustainability agenda.

To support the launch further, the brand will be unveiling an above the line campaign with out of home media, PR instore and digital marketing from May.Kantar Worldpanel, Usage Panel, Take Home/Carried-out, Britvic-defined Stimulants sector, 52 w.e. 07.08.22, users are 72% male vs 38.2% for total soft drinks, over indexing with 25 – 44 year olds.

The general daily caffeine limit for healthy adults is around 400mg per day, as advised by the U.S. Food and Drug Administration.

Any recent or planned NPD/activity?

It comes as rival Monster Energy is eyeing a move into seltzer-style drinks, after registering its name with the IPO.