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63 About this deal
Over the last few months, we have personally talked to over 5,000 people about Green Cola at various events across the country. He added that combination also afforded the group “direct access to international investment funds”. By combining Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos Group, we believe we can develop into one of the world’s leading non-alcoholic beverage companies. Under the group, we have the scale and expertise to further accelerate our growth around the world.” If the imposition of the sugar tax results in the acceleration of innovation towards developing healthier options for consumers, that can only be a good thing. Crossip, is launching a taster collection for its non-alcoholic spirits: featuring 20cl bottles of Fresh Citrus, Pure Hibiscus and Dandy Smoke. Taster Bundles are set to follow: featuring 20cl bottles with premium mixers from Artisan Drinks.
Both Green Cola and Chitos will continue to produce their beverages in Greece, supporting Green Beverages Group’s international growth strategy. Greek beverage businesses Green Cola and Chitos have partnered to create a UK-headquartered drinks group to pursue ambitious international growth plans. Meanwhile, Telsón Reposado Tequila (40% ABV) is aged for three months in French Oak barrels. “This variation features balanced aromas of vanilla, caramel and cooked agave with a smooth and sweet taste that hints at oak, vanilla, light spice notes, ginger, and caramel with a complex and long-lasting finish.” This cookie is set by Cloudflare content delivery network and, in conjunction with the cookie 'cf_use_ob', is used to determine whether it should continue serving “Always Online” until the cookie expires.Green Cola’s proprietary recipe is incomparable to any existing cola drink on the market today,” says Manos Eleftheriou, Green Cola US Managing Director. Over the coming months, the new venture will focus on strengthening the position of its brands in several existing markets, including the UK, Middle East and the US. The group, which has routes to market in the 46 countries, will also seek opportunities to launch into new territories, including Asia, Australia and South America. Stevia is a high quality, safe sweetener and for decades high purity stevia extracts have been approved for use in foods and beverages in many countries including Japan. In the last five years, leading food safety and regulatory agencies across the world have issued positive safety opinions on the safe use of purified stevia extracts in foods and beverages. Martini & Rossi is introducing two non-alcoholic vermouths to their lineup in the US: Floreale and Vibrante. Venice Peach’ hard kombucha is brewed with organic Dragonwell Green Tea, sustainably-sourced honey, organic peach puree and organic grape juice, while Nelson Sauvin hops provide a subtle hop character.
Green Beverages Group CEO Periklis Venieris said the venture brought “significantly” increased scale and reach to capitalise on international growth opportunities and build on its existing presence around the world.We have grown a fantastic and loyal customer base who love our drinks but we understand that some people may be reluctant to buy a large bottle if they haven’t tried Crossip before,” said Brown. With the addition of the two new sugar-free flavors, Zoa will discontinue two sugar-sweetened flavors, Original and Lemon Lime.
Stevia is a natural origin sweetener extracted from the Stevia Rebaudiana plant, native to South America where tribes have used it for over 1500 years. It is 150-200 times sweeter than sugar, so a little goes a long way! When they understand that Green Cola is a smaller business comprising of ‘real people’ as it were that genuinely listen and care about their concerns the subsequent level of interest, engagement and support we receive is incredible. Certainly, big international brands will always have a place, but creating a genuine bond with local consumers and engaging with them has become a must. Green Cola was launched in 2012 in Greece by Founder Pericles Venieris, an entrepreneur with a career of over 30 years in the soft drink industry. It is sold in over 40 countries throughout Europe and beyond. This cookie is set by Advanced Ads and sets geo-location, user role and user capabilities. It is used by cache busting in Advanced Ads Pro when the appropriate visitor conditions are used.
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Rob Salvesen, Kopparberg’s Head of Marketing, said: “Mixed Fruit Tropical cider has risen from a limited-edition summer launch to become a permanent fixture in only seven months. In summer, it was synonymous with balmy afternoon gatherings with friends and beer gardens. Whilst we can’t guarantee sunny weather in January, we can guarantee that this flavour will bring Kopparberg’s energy and excitement to our alcohol-free cider range.”
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