Green Swans: The Coming Boom in Regenerative Capitalism

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Sometimes it feels like Elkington addresses me as if I were an elementary school pupil, while other parts of the book dive deep into the material and I struggle to keep up with the technicalities of the story. So how can we make sure that the coming innovations steer us toward regeneration instead of pulling us down into a world ridden with Black Swan characteristics? I don't care who you are, you can't say that is healthy for anyone or anything, or the health of the planet. I have not done many book reviews for a while, so I was looking forward to reading this as anything that John puts his name to is normally high quality. The second part of the book, ‘Black Versus Green’, describes how slowly, but surely, the Anthropocene paradigms are shifting towards a greener future, and highlights the role of markets and business in this coming revolution.

Given the vast scale of a potential climate catastrophe and the substantial uncertainty surrounding climate risk, the rationale for such an approach lies in the precautionary principle. g. the Triple Bottom Line - for 15 years or so, though I hadn't been fully aware of the breadth and depth of his sphere of influence.

In the electric vehicle case, it is when other, incumbent car manufacturers have decided to make the transition to electric vehicles as well. Perhaps the myriad Green Swans we so sorely need really aren’t that far away, if only we know where and what we’re looking for.

As the process above illustrates, they require the substantial, persistent and collaborative efforts of many actors to happen. That’s why I am now focusing on developing the first Green Swans Observatory—to scan for, identify, analyse and, over time, support Ugly Ducklings that promise to advance Green Swan market trajectories.We need to have exponentially different thinking, actions and implementation, through responsibility, resilience and regeneration. Its quirky appearance, however, means that its potential evolution into a Green Swan can be hard to detect early on. This is very eye-opening book, where the reader is taken on a shock start, by an economist updating his work. Building on the foundation of the inaugural Green Swan Conference in 2021, which brought together a wide range of high-calibre policymakers, experts and practitioners from different sectors, Green Swan 2022 offers a deeper dive into the topics of (i) monetary policy setting and operations in the context of climate change, and (ii) the role of finance in the climate transition, including transparency and disclosures, transition plans and financing green innovation.