Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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This item may ship from the US or other locations in India depending on your location and availability. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. For example, case studies are featured on black pages to help differentiate them from the wider text.

One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. For those looking for a book that will guide you in creating a brand strategy, this book has it all!

The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour.The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

There are many books out there about branding and perhaps this one will have escaped your notice as a result. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now.uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand.