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That said, up-and-coming designers and indie labels like Collina Strada, Chopova Lowena, Vaquera, Ottolinger, Paloma Wool, Maryam Nassir Zadeh, Lucky Jewel, and Eckhaus Latta also cater to the weird girl contingent with their off-kilter, easily layered pieces. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. In many ways it does seem kind of empowering to take up the soft-girl ethos, to break away from the rat race, and stop feeding into the machine of labor. And, if we are assuming it’s a man, why does rejecting burnout and hustle culture need to mean that women should fetishize giving up their financial independence? And remind them that they’re not broken for not thriving in a world that wasn’t made with them in mind.
My own love affair with the weird girl aesthetic began months before that post, when TikTok realized I had at least a minor interest in fashion and began serving me videos from creators like Rian Phin, Clara Perlmutter, Kristen Bateman, Shuang Bright, and Mandy Lee, who all embody weird girl style in one way or another.I think it's just promoting the traditional gender norms that we have worked so hard to push back on,” she tells me. The Kitty Kisses lip balm is great for layering underneath anything else you’ve got on your lips for the SPF protection and added moisture. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). This amount includes seller specified domestic postage charges as well as applicable international postage, dispatch, and other fees. A soft life doesn't mean not working or just giving up on accomplishing things; for me it's about reprioritizing your life and your work around your own peace, contentment, and fulfillment wherever possible.
The main draw of the weird girl aesthetic, at least for me, is that it flips the conventions of other trends. I continued to observe the habits of Europeans while on that trip and my biggest takeaway was how incredibly healthy and inspiring their work-life balance was,” she says.After collecting these mental notes (and folders’ worth of TikTok videos), it finally dawned on me that I might be happy getting a little weirder with my closet. Personalized advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out. Like Campbell, many soft girls have come to the lifestyle after experiencing the burnout of a capitalistic society firsthand, posting their visions of the life they could have if they didn’t have to work. In it, she explains how, although she initially worked in “hustle culture” in the tech industry after college, she then moved across the world after meeting her husband, a move she describes to me as “choosing love over career. Watching the weird-aissance unfold has changed the way I understand my own style—and even if the trend is not for you, there are still lessons to be learned here.
But as each day passed, I felt like I was drifting further away from my true self and my creative aspirations. They idolized female business leaders like Sheryl Sandberg and Marissa Mayer (who famously worked from her hospital bed after she delivered twins). Long-term, the soft girl dreams of making dinner for her husband and, if she’s got them, staying at home with her kids.Love them or hate them, these trends are helping professionals communicate with clients—and spotlight how much social media has helped democratize beauty. Their Instagram page is populated with blurry photo dumps, if they’re still on the app at all, while their TikTok is where they post OOTDs and musings about fashion. I often forget to wear SPF on my lips (bad, I know), so this is a great product if you’re looking for a minimal swipe of color or to layer underneath lipstick.
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