Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

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So, what does it take to make such an unexpected pairing work and why is the Greggs x Primark crossover a match made in heaven? The 'merchi-fication' of F&B From previous client projects at ICON Printing, we know that brands with a playful tone of voice can cause a bit of a stir with logo-centric design, recognisable colour schemes and some savvy marketing to transform what is essentially very simple clothing items. In 2019 provocateur presenter Piers Morgan tore into the company for the launch of its vegan sausage roll, which he described as ‘woke’. The business grew its sales by 13.5% in the same year. The clothing line developed between the two brands will include 11 pieces sold across sixty stores. Greggs business development director, Raymond Reynolds explained that customers had “continually asked” for Greggs branded clothing. He highlights that now: “Fans can quite literally show their love for Greggs on their sleeves.”

Greggs and Primark on a roll with second fashion collaboration Greggs and Primark on a roll with second fashion collaboration

Tis the season to sleigh," reads the teaser video for the "tastiest collab on the High Street" released on Greggs' social media channels. This use of underlying message creates a connection much stronger than advertising, with consumers (literally) able to wear your brand with pride. Which is why this will work so well for Greggs and Primark. Two iconic British brands that are the epitome of the high-street, with a shared grab-and-go culture, the collection works to subtly reinforce a brand message for both and win the hearts and minds of consumers in a new and exciting way. Greggs has teased its latest collaboration with Primark which will be on sale from Tuesday November 29, 2022. Greggs and Primark are at it again as the food and fashion chain team up for a Christmas-themed collaboration.Don’t forget to take a snap in your tasty garms and tag #GreggsandPrimark for a chance to be featured on our social channels. Hannah Squirrell, customer director at Greggs, said: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond.” Critically, both Greggs and Primark know what they are not: aspirational or high fashion. This self-awareness is essential to ensuring that anything they launch, outside of business-as-usual products, remains authentic and keeps the public ’in on the joke’. Streetwear lines from unexpected brands work best when they poke fun at a fashion industry, which can often take itself too seriously.

Greggs launch Croc dupe in latest Primark drop

For novelty merchandise to be successful, the brand must toe the line between self-awareness and confidence in the brand’s identity. We’ve even thrown in a Sausage Roll Hooded Throw, so get ready for golden Greggs-style chill sessions. Primark’s social media account also mysteriously displayed a Greggs receipt alongside a quizzical emoji.Picture this… an official Greggs Christmas Jumper, Bobble Hat, stationery and all of the Greggs loungewear you could ever want. It really is a Christmas miracle. Hold on to your Steak Bakes, because Greggs and Primark are reuniting once again for a Christmas collection. For the latest local news in your area direct to your inbox every day, go here to sign up to our free newsletter Read More Related Articles But despite the frivolity at its core, there is function to these tie-ups too – and therefore significant brand value in pursuing them, so long as you bear the following in mind: Leave ‘serious’ at the door Missed out on our exclusive pop-up boutique? Don’t worry, you can get your hands on some freshly baked merch from 60 Primark stores across the UK.

Greggs and Primark range First look: All 11 items from the Greggs and Primark range

The range proved to be so in demand that customers queued outside of Newcastle's Primark from as early as 7.30am on Tuesday to be first in line for the second batch of the collection as it arrived in store.A pop-up boutique will also support the partnership and open in Soho, London on 17 - 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”. News Expert reveals why Greggs x Primark collaboration shot to success after range sells out within hours in Newcastle Taking such an approach also enables both brands to capitalize on the ‘hype’ of being limited and to benefit from the halo effect of exclusivity previously reserved for achingly cool brands like Supreme. You can’t buy these collections in the traditional sense, but you can ‘cop’ them through fervent dedication to the brand. This subtle dig at the growing ‘uncoolness’ of millennial hype culture – scorned by Gen Z, who prefer unfiltered to curated feeds – is also cognizant of the fact the hierarchy of what’s in and what’s not is shifting.