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Calling the Shots: How to Win in Football and Life

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It has been fascinating to see so many extraordinary situations unfold from the inside, and I hope my memoir provides entertainment and inspiration for football and non-football fans alike when it comes to business, leadership, building a winning team and calling the shots."

Calling the Shots: How to Win in Football and Life Calling the Shots: How to Win in Football and Life

To lose a talent like that was a mistake,” he says. “When you see what is going on at City and satellite clubs they have around the world. Last week he was in Nicaragua, Guatemala, and Panama [with Fifa] teaching coaches. Using his skill and knowledge. Arsenal could have used him for that. Developing things globally and helping other coaches. You need quality people. You’ve got to have good talent. You don’t often find an Arsene Wenger in football.”Now sanctioned in the aftermath of Russia’s illegal invasion of Ukraine, Usmanov – often referred to as Putin’s favourite oligarch – would have been a disastrous owner for Arsenal had he been able to gain control. Did Dein make a mistake in selling to him? “Not at the time,” he says. “We are all clever with hindsight. You are looking now. When I sold my shares in 2007, I gave Kroenke first option. He was my preferred buyer. Quite frankly he didn’t offer me what I thought the shares were worth. He openly said to me ‘If you think you can do better you must do so, David’. I said, ‘Okay fine’. The next thing is Usmanov appeared. There’s no doubt that Dein has been one of the most significant and influential figures in British football for over three decades – operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind – along with Arsène Wenger – in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game. Then, he says, there were no warning signs of what was to come. “I don’t think 15 years ago there was any thought of the Russian oligarchs being sanctioned. Who can say that Roman [Abramovich] didn’t do a great job for them? You ask any Chelsea supporter. The club were virtually bust before Roman came in, he turned the club around.” The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the game: David Dein.

Calling the Shots: How to Win in Football and Life eBook

David is one of the most influential executives in world football. I was always in admiration of the work he did at Arsenal . . . success delivered with class.— Gareth Southgate But there is also a sadness for Dein that it ended so abruptly in 2007 and the Wenger era never recovered. He describes Wenger’s exit in 2017 in the book as “a knifing”. He says that the Frenchman was never offered another role at the club. When I point out that similar arrangements rarely ended well with great managers of the past at other clubs, he immediately offers the reasons why it would have worked. The truth is you may think you know Kroenke but you don’t know him,” Dein writes. “He is difficult to get to. You put calls in and it is rare he will return them. They don’t call him Silent Stan for nothing.” Exclusive: David Dein on his pain at being forced out of Arsenal and how Arsene Wenger was 'knifed' Andreas Campomar, non-fiction publisher, acquired world rights from Jon Wood at Rogers, Coleridge & White for publication on 15th September.Very good book, offering deep insight into Arsenal, Dein’s approach to business and life, breaking away from the Football League to set up the Premier League, VAR, England’s World Cup hosting bid and more. An insider’s point of view on the footballing machinations behind the scenes of both club and country. Dean There’re even unexpected topics covered in the book. Probably not winning any witters awards. The opening chapters hit you with waves of premier league excitement, but then drifts into an autobiography of David and the writer does manage to lose the attention of the audience at times. The “prime mover” in the creation of the Premier League, hugely influential within the England set-up and the mastermind – along with Arsène Wenger – in creating the glory days at Arsenal Football Club, Dein’s book has been written together with Henry Winter of The Times and Amy Lawrence of the Athletic . There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades - operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsène Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game.

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