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Given that addiction is a difficult problem that affects people from many areas of life, it is imperative to encourage healthy and respectful attitudes towards alcohol consumption. Binge-drinking Britain was here, and many of our heroes – from musicians to footballers – played a part in its promotion.
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But while we often think being drunk is part of being British, somehow ingrained in the fabric even, it seems we may be finally cutting back, if not completely sobering up.Every few months, reports circulate of large numbers of people falling ill after a wedding or other gathering.
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People who disclose they have mental health difficulties or seek help may be stigmatised or treated unfairly as a result of this lack of awareness and acceptance of mental health concerns. We don’t have a watershed for alcohol advertising and expenditure on alcohol marketing in the UK has been significantly increasing.
Long boozy work lunches appear to be a thing of the past, while sobriety is trumpeted by millions of Instagram posts. Overt displays of affection are frequently thought to be inappropriate or insulting due to the cultural and religious traditions of the nation, which emphasize humility and reserve in public. So the initiative is working to raise awareness of the need for quick diagnosis and treatment to avoid avoidable suffering and hundreds of deaths each year.