Principles and Practice of Marketing

Product Information

To ensure full site functionality, please use an alternative web browser or upgrade your version of Internet Explorer. The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic - he always planned on having a varied life and likes learning new skills.

Principles and Practice of Marketing notes: KNEC Diploma Principles and Practice of Marketing notes: KNEC Diploma

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Jim Blythe's Principles and Practice of Marketingwill ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Principles and Practice of Marketing [8 ed.] 0077174143 Principles and Practice of Marketing [8 ed.] 0077174143

It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. His next venture is to study for a degree in modern languages - having left school at 16 he thinks it's time to get the education he missed out on. This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something!When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you’re out – all those moments in the day when somebody is trying to grab your attention and sell you something! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade.