Hajmola Candy 300G

Product Information

Banerjee, a top down, national reckoning that took place with the role that science would play in nation building. Mix 1/2 tsp of carrom seeds (ajwain), Cumin seeds (Jeera), and peppercorn and dust with 1/2 tsp rock salt.

In an age where digital advertising is all about creative and impactful storytelling, Hajmola stuck to it's brand characteristics and what it stands for. Moreover, this Hajmola Chai also became very popular amongst the tourists especially the foreigners as they did not like the milk tea. All the flavors and sweet base make these candies tasty, and all the herbs and natural elements help us in our digestion. Of late the brand has shifted its focus towards the millions of Indian youth and is also building its social foundation slowly and steadily.It is known as Banarasi Hajmola Chai as it was invented in the ghats of Banaras/ Varanasi and it is very popularly Chai there. First, that familiar slap of salt – sharp and tart, as you roll the grainy little pill on your tongue. Its ingredients make it super special because we love that mix of sweet, spicy and tangy flavour after meal. According to online reports, the company had stated that a new format like candy brought new consumers, mostly kids, into the brand fold. With the changing backdrop of the evolving country, Hajmola remained a constant favourite of the nation.

Book any lab tests and preventive health packages from certified labs and get tested from the comfort of your home. And it's a quintessentially Indian toffee, mixing caramel with elaichi (seriously, who would've thought of that? According to the video, one pair of brothers found the candy-sweet, but after smelling the Hajmola jar they could only sense a mixture of spices. When he mentioned to me that Hajmola sales had stalled, he also observed that you’ve got so many varieties, as well. Its unique red wrapping makes Parle’s Kismi a unique candy and one of the most cherished brands in the country.

It has been claimed to improve digestion, help eliminate excess fat, and process glucose in the blood. Along with the traditional digestive property, the company claimed that it wanted Hajmola to enhance the value of every meal. How the tables had turned for our little goli… Here it was, suddenly impacting the future of its Goliath older brother.

To simplify, Dabur Hajmola candies are made of culinary Indian spices and herbs which are commonly known as black pepper, long pepper, ginger, lemon, cumin seeds, sea salt, black salt, and sugar. From Ayurvedas, for the first time, you had the creation of a new, post colonial, singular entity: Ayurveda. While we loved the sweet ripe mango version, the zesty kaccha aam variant brought out the mischief in us. And then, just as you thought you could let your guard down for something gentler, all the same flavours come rushing back, as you bite into it. In the 80s when our ancestors were realizing their affinity towards the British sport Cricket and the national team was being prepped up for a fierce battle, Hajmola roped in captain Kapil Dev in a TV commercial discussing the game and revealing what made Dev say- ‘Ye baat kuch Hajam Nahi Hui’.Although these little candies made our eyes squint, we couldn’t help ourselves from popping a few post-meals. Seek your doctor’s advice if you are taking this product along with other western (allopathic / modern) medicines. With this came new marketing strategies, the company even tied up with tiffinwalas in Mumbai to provide free Hajmola sachets with every tiffin to their clients. This Indian candy has a rich creamy chocolate caramel on the inside and a layer of yummy caramel outside. A few years later, the company asked the international consultancy firm McKinsey to devise new guidelines for it – that made it slicker and sleeker – so that Dabur became an odd little contradiction: a 112 year old, fast-moving consumer goods (FMCG) company.

The ‘Chatpata swad’ has been satiating our taste buds for almost four decades now with the brand launching more flavours that of anardana, amrud and the most recent one Chatcola whose ads feature the angry man Ajay Devgn in a light mood for a change.

A hard-boiled toffee that lets you experience rich English-Irish culture within your own country is what Londonderry is all about. Starting from Election Campaigns, to World Cup 2019, to trending memes of social media, timely puns to the nostalgic threads, their campaigns cover all areas, and they don't miss a step. So, our little goli was rebranded as Hajmola, which drew upon the popular hindustani expression hajm for digestion. In 2002, Delhi’s Lowe Lintas won the mandate of Hajmola Tablets creative mandate while Hajmola candy was left with Mudra Communications.