Bovril Beef Flavoured Drink - 450gm

Product Information

The image and product information have been prepared for illustration and information purposes only and may differ from that shown. Advances in processing and manufacturing collided with a burgeoning interest in science: the result was the emergence of branded convenience foods, cleverly marketed as nourishing and nutritious. During the winter British football fans in stadium terraces drink it as a tea from Thermos flasks – or from disposable cups in Scotland, where thermoses are banned from football stadiums. In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was erected in London’s Piccadilly Circus. years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling four-hour march.

However, Johnston's original process was fully beef-based, using albumin, the principal protein from plasma. One tea-spoonful in a cup of boiling water made a very pleasant drink, and you could also use it in stews. In the 1910s Bovril was also marketed as a highly advanced, scientific beverage that had been shown in experiments to boost the weight, assumed to be muscle mass, of humans and dogs.Simply spoon a dollop of the thick meaty gunge out of its recognizably squat jar and into a cup of hot water, stir, and you end up with a cup of delicious beef tea. grams of carbs, but it comes at a cost of 1,400 milligrams of sodium, which is over half of the daily recommendation, notes LiveStrong. Nicknamed Chevril (a portmanteau of Bovril and cheval, French for horse) it was made by boiling down horse or mule meat to a jelly and serving it as a beef tea-like mixture.

Bovril was first developed in the 1870s because turning beef into a paste was the easiest way to transport it long distances without it going bad. Bovril jars are commonly excavated as part of archaeological assemblages, such as at Knowles Mill in Worcestershire. Bovril beef tea was the only hot drink that Ernest Shackleton's team had when they were marooned on Elephant Island during the 1914–1917 Endurance Expedition. Johnston took the -vril suffix from Edward Bulwer-Lytton's then-popular novel, The Coming Race (1871), the plot of which revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril".

The ration came in the form of a pocket-sized tin can that contained the beef on one half alongside a dried cocoa drink on another half. Food is the stuff of life: the fortunes made in food manufacturing rely on the creation of narratives that tap into our deepest hopes and fears. It might not be the most appealing thing to Americans, but products like Bovril and Marmite contain high levels of vitamins C and E, which have been shown to reduce the risk of colon cancer. Steinitz explained: “The practice of dietetics, eating the appropriate food to make you well, was a practice which stretched back to ancient times. It was an era marked by a new decadence as an expanding sector of the population could afford new-style convenience foods while many worried about a reversal of Darwinian evolution towards the physical and moral degeneration of the human race, caused by the evils of industry, drink and squalor.

Frequently sipped on at soccer games in an ode to British culture, it's warming to know the beefy concoction is still around. While most of the health claims have fallen and been proven untrue, it's still a popular food staple in many European households.One serving provides a third of the Recommended Daily Allowance, and is rich in vitamins B12 and B6, which are essential for the formation of red blood cells. Like snake oil or Coca-Cola, Bovril was one of those Victorian products that were advertised as having many uses. In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted. Some deviations even make it refreshing by combining it with milk or in a glass of carbonated water.

Such sensibilities were further amplified by medical-backed marketing, which vouched for its immune-boosting qualities. Plus, serving it as a drink expanded its accessibility, enabling it to be consumed in schools and hospitals, as well as by the military. Even sites owned by billionaires and millionaires have Patreons so please don’t hold that against us.Use Bovril as a sandwich spread for a creamy texture and meaty flavor as another way to incorporate the food into your diet.