Beano The Ultimate Guide: A fully illustrated, official new book, new for 2023 to celebrate Beano’s 85th anniversary. The perfect gift for Beano fans ... aged 8, 9, 10, and 11! (Beano Non-fiction)

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A nationwide poll of 3,000 kids aged 7-14 determined which celebrities would be included and who would make the front cover. Also set to make an appearance is duo Ant McPaartlin and Declan Donnelly, who the children vote as the celebrities they most wanted at their birthday party, and who they would most want to be best friends with.

As part of the celebrations, the brand is also delighted to launch Beano: The Outdoor Game, in partnership with the Outdoor Gaming Company. These adverts enable local businesses to get in front of their target audience – the local community. Mike Stirling, editorial director of Beano Studios said: “We’re celebrating 70 years of Britain’s favourite 10-year old! The result of the race, the most closely guarded secret in Beanotown’s history, is revealed at the culmination of an epic, extended story inside. The magazine is the UK’s longest running comic and was first launched on 30 July 1938, with the collectible edition being its 4,195th issue.

On the comic, Mike Stirling, 'director of mischief’ at Beano says, “As Beano proudly celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it’s always done, showing kids being kids. As Beano proudly celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it's always done, showing kids being kids," said Mike Stirling, head of "mischief" at the publication.

Rocket Licensing, which manages the rights for the property in the UK, is preparing an exciting schedule of consumer products and events, as not only will Beano be celebrating, but Roger the Dodger, Minnie the Minx and the Bash Street Kids will also be celebrating their 70th anniversary milestones, while The Numskulls will be marking their 30th anniversary. The comic’s director of mischief Mike Stirling said: “As Beano celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it’s always done, showing kids being kids.The pair were also picked as the celebrities kids would most like to be best friends with, followed by Spider-Man actor Tom Holland, Manchester City player Phil Foden and Styles. The world’s longest running comic, The Beano, is marking its 85th anniversary this week with guest appearances from top stars including Stormzy and Harry Styles.