Prime Lash Mascara for Older Women,Hypoallergenic Mascara for Sensitive Eyes,Mascara Waterproof,Lengthening & Volumizing Pro-Age Eyelash Growth Serum (2pcs)

Product Information

PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond. The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.

There’s a lot of potential there because they have uncovered a new market in terms of teenagers and adults who are not really into those typical, well-established sports nutrition brands.” Applying eyeshadow primer might seem tedious or like an extra unnecessary step in your makeup application routine, but if you want your makeup to stay put throughout the day, it's a step worth taking. "If you put on eyeshadow or liner and notice it fades, creases, or looks messy in a few hours, then a primer could help," says Michelle Clark, senior national makeup artist for MAC Cosmetics. The good news? A wide range of eyeshadow primers are available on the market that get the job done. Finding a good one is all about your makeup style and preferences, of course, which brings us to the next our next point... What to look for in an eyeshadow primer

It comes after Sainsbury’s last week added the wildly popular Prime on a ‘when it’s gone, it’s gone’ basis, limiting sales to three bottles per customer.

It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes. It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50. However, long-term success would “come down to the value they offer, which is down to the quality of their product and its repeat rate”, Draper added.

Find a Practice

The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof.