Mike's Hard Seltzer Variety pack, 5% Alcoholic Sparkling Water, 24 x 330 ml

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A Definitive List Of 32 Hard Seltzer Brands Available In Australia". Boss Hunting. December 31, 2020 . Retrieved December 31, 2020. The concept of flavored malt beverages has been popular since the 1990s. [7] The first widely available commercial example of the style was Two Dogs, which was brewed in Australia in 1993 and was claimed to be the "world’s first brewed alcoholic lemonade" (falsely, because of the pre-existence of traditional drinks like sima, a fermented Finnish drink). Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade. These alcoholic alternatives were commonly known as alcopops in the United Kingdom and malternatives in America. Big beer pops top on new hard seltzer brands in 2020". www.spglobal.com . Retrieved October 9, 2020.

Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. August 2019 . Retrieved August 3, 2019. Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020. a b Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox . Retrieved December 30, 2019. Category leading spiked seltzer brand, Mike’s Hard Seltzer, is expanding its presence in the UK this month, having secured listings at Tesco and Morrisons. Ledergerber, Bettina (November 2021). "HARD SELTZER BASE: Color and odor reduction with activated carbon" (PDF). Filtrox Ag: 6.Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste. Pilkington, P. H.; Margaritis, A.; Mensour, N. A.; Russell, I. (January 2, 1998). "Fundamentals of Immobilised Yeast Cells for Continuous Beer Fermentation: A Review". Journal of the Institute of Brewing. 104 (1): 19–31. doi: 10.1002/j.2050-0416.1998.tb00970.x. Contois, Emily J. H. (2022). "White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly. 23 (2). doi: 10.1353/asr.2022.0014. ISSN 2475-1790. S2CID 251044774. Popular brands [ edit ] Hard Seltzer Market Shares of Popular Brands in the United States [26] Brand

Shank, Theresa. "The hard truth about hard seltzer: It's not as 'healthy' as you may think". Inquirer . Retrieved January 21, 2023. This launch marks the first time that Mike’s Hard Seltzer has been available to consumers outside of the US and UK, with Europe still representing a largely untapped market for the category and consumer awareness beginning to rise.

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Woolderink, Nicole (2022). "Is hard seltzer considered as a new (un)healthy drinking alternative?" (PDF): 87. {{ cite journal}}: Cite journal requires |journal= ( help) Mike’s Hard Seltzer is new line of ready-to-drink alcoholic beverages from one of the leading brands in North America, first launched in the UK in late 2019 and now expanding across Europe. What is hard seltzer, you may ask? Well, it’s just a refreshing blend of alcohol, sparkling water, and a hint of real fruit flavour. Oh, and ours is also a tasty 100 calories without any artificial sweeteners. It’s that simple. Because we believe you don’t have to try too hard to taste delicious or to have a good time. Duh. When you think about it, it’s refreshingly obvious. Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. ISSN 0362-4331 . Retrieved December 5, 2019. Since our initial launch last year we’ve seen tremendous growth in the hard seltzer space. As people in the UK actively try to live healthier lives, they are looking for more options in the ready-to-drink space that deliver on taste but remain light and refreshing, relying on natural flavours.