Joined in 2023 
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63 About this deal
I am very excited to see Dutch Barn come to life, truly demonstrating our efforts to minimise our environmental impacts wherever we can. Whilst starting as certified carbon neutral, we are committed to decarbonising our business and supply chain as soon as we possibly can. As part of this we are members of the SME Climate Hub and The Climate Pledge where we have committed to reduce our carbon emissions by 50% by 2030 and to achieve net zero carbon by 2040 at the latest.” The brand’s name derives from the Dutch barn that was on the farm and has been preserved in the design of the distillery and where the spirits home of Ellers Farm Distillery now stands. The distillery itself aims to set the standard for sustainability in the drinks industry by balancing people, profit, and the planet from day one, having already secured Pending B Corp® status. Paul Gillow, VP of Fresh and Frozen at Asda, said: “We’re proud that we’re able to give these brilliant small suppliers a platform to help grow their brand and reach more customers, and are excited to be bringing these new and innovative products to our shelves. We’ve been impressed by what we’ve seen so far.” Asher Flowers, Founder at Enjoy Rogue, said: “Asda offers something for every budget across the country, so to get our products on the shelves and into the hands of Asda customers is something I’m very proud of. I want every customer to be able to enjoy Rogue, ensuring we’re as easily available in Yorkshire as we are in London.”
Dutch Barn Orchard Vodka Launches in the UK | Grocery Trader Dutch Barn Orchard Vodka Launches in the UK | Grocery Trader
Frozen products will also be available from 14 th April, with vegan options across a range of pizzas and pies, as well as meat-free burgers, meatballs, bacon and sausages. Ellers Farm commissioned research from the University of York’s Biorenewables Development Centre which showed a number of specific flavour compounds were degraded when stored in clear glass, yet not observed in the amber glass. The flavour of the vodka stored in amber glass was closest to the vodka in the original sample. Hailing from the Ellers Farm Distillery in North Yorkshire, Dutch Barn Orchard Vodka is brought to you by a team as committed to sustainability and ethical production as they are to top quality vodka. Beatson Clark came up in a search and they’re a great business to work with – a Yorkshire business too! We knew they could provide a bottle with high recycled content, and the fact it’s in amber glass means that the flavour of the vodka is as close as possible to the flavour the moment it comes out of the still.Working on creating Dutch Barn over the last two years has been very exciting and I’m delighted that everyone can now enjoy this incredible vodka that we have created. Having the challenge of making Dutch Barn as sustainable as possible, whilst achieving the very best vodka possible, was a great adventure.” Speaking about Dutch Barn Orchard Vodka’s ambitions in the space, Gee Lilwall, Head of Marketing, said: They were incredibly accommodating when we came to their factory to watch the first bottles coming off the production line – they took an entire day out to show us round the factory.”
Dutch Barn Vodka | York - Facebook Dutch Barn Vodka | York - Facebook
Jonathan Clark, Account Manager at Beatson Clark, said: “It was a pleasure to welcome the team from Ellers Farm to watch the first bottles coming off the production line. Beatson Clark and Ellers Farm are a perfect fit: we’ve been able to create a beautiful bespoke bottle which really lifts their product, and at the same time we’ve met the customer’s exacting sustainability requirements. A number of the products are exclusive to Asda – such as Ellers Farm Distillery’s Yorkshire-produced Dutch Barn Orchard Vodka** - meaning customers won’t be able to find them anywhere else. Launching today, Dutch Barn Orchard Vodka, is set to take on the market by storm. The brand’s ethos is built on two simple pillars: to make the world’s best vodka and do it in the most sustainable and ethical manner. It’s been fantastic to collaborate on this project and we’re looking forward to working with other niche spirits brands this year.”The 15 entrepreneurial brands have been selected to join the Nurture programme for their trend-led products alongside their potential to bring something new to the shopping experience. The launch is supported by a multi-million-pound marketing campaign led by drinks agency YesMore, which is set to support ambitious first-year sales goals and build widespread brand awareness within the UK market within first year of trading.
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