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I think that's the problem is that currently we're approaching it in a punitive style rather than a safeguarding protective factor style. Let's not walk into a conversation about Andrew Tate through an Andrew Tate shaped hole, because that dictates the terms of conversation. But the 35-year-old is not a fringe personality lurking in an obscure corner of the dark web. Instead, he is one of the most famous figures on TikTok, where videos of him have been watched 11.6 billion times.

But much of it appears to meet the definition of hateful content set out in TikTok’s community guidelines, which state that TikTok is “inclusive and supportive” and bans content that “praises, promotes, glorifies, or supports any hateful ideology”, including misogyny. Tate is winning other extremist supporters too. Tommy Robinson, the far-right activist, has defended him, which seems bizarre for a man who has described Islam as a “disease”. Just how is Tate managing to bridge such divides? Conroy, who founded Men At Work which supports young men, explained: "He's got influence. He can tip people's ways of interpreting phenomena in their lives either one way or another and that's really political. That's really powerful."

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Styled as a self-help guru, offering his mostly male fans a recipe for making money, pulling girls and “escaping the matrix”, Tate has gone in a matter of months from near obscurity to one of the most talked about people in the world. In July, there were more Google searches for his name than for Donald Trump or Kim Kardashian.

In 2016, his public-facing career appeared to be over when it had barely begun, when after being cast in Big Brother he was ejected from the house over a video of him hitting a woman with a belt. A second video emerged shortly afterwards, in which he is shown telling a woman to count the bruises he apparently caused to her. Both Tate and the women denied any abuse occurred, and said the clips showed consensual sex. The safeguarding expert added: "Politics is also often a way of shoring up your own position and making material gain and in that sense, Tate has got rich through taxing the fear of boys. And it is that attitude which seems to have attracted Tate to Islam, or at least his own interpretation of it. It’s about power, not faith. Christianity, says Tate, is “a losing religion” where tolerance “of everything [means] you stand for nothing”. By contrast, he speaks of his “respect for [Islam’s] “warrior aspect”. But perhaps the critical overlap between Tate’s followers and those of the far-Right is the attraction to so-called “red pill” conspiracy theories, whose followers say (in an allusion to the film The Matrix, in which Keanu Reeves’ character takes a red pill and sees that he has been living in a world of illusion) that they have had their eyes opened to “elite” plots to keep them down, whether in politics generally, or gender politics specifically.Tate’s Christian and Islamic followers are prepared to overlook their differences, suggests Yousra Imran, because “misogynist men are willing to overcome their different beliefs and religions to ally themselves together in their hatred against women.” And far-Right extremists may be prepared to overlook their Islamophobia because the outlook of many of Tate's most extreme followers - who construct a worldview to explain how they are unfairly deprived of sex - aligns with theirs. As Robinson advised his followers in a video defending Tate: “Question everything”. Although Tate is just one man, the Men At Work founder sees the issue as a wider societal one as the rhetoric has been "booby-trapped" against logic. There’s always going to be lonely men, the question is what to do with them,’ he explains. ‘There’s no moderate content aimed at them which focuses on self-improvement. To have the best chance of getting people to sign up, they are advised to stoke controversy to improve their chances of going viral.

In another video, he says he has been investigated by police for allegedly abusing a woman, which he denied, in a case where he had his house raided, devices confiscated and was held in a cell for two days.So what can be done to try and curb the damage that alpha males, and their potential entrées into harmful online communities, are doing? Islam, which he calls the "last true religion", “fixes a lot of the problems that men are currently facing,” Tate says in a video on a YouTube channel called “Muslim Convert Stories”. “Islam keeps [women] in a role where [they] obey their men, women have big families, women are exceptionally happy,” he adds. “May Allah Guide him,” notes the video description.

Andrew Tate is not smart or savvy,’ he explains. ‘But he’s figured out that there’s lots of men who have podcasts and if he shows up with sunglasses, smoking a cigar and says the craziest thing you’ve ever heard, that clip will go viral.Andrew Tate with Nigel Farage, posted on Facebook in March 2019. Photograph: Emory Andrew Tate/Facebook In extreme cases it has even led to murder – in Plymouth, 22-year-old Jake Davison engaged in incel forums before going on a shooting spree, killing five people, and injuring two others, in August last year. Andrea Simon, director of the End Violence Against Women coalition, said many of the Tate videos appeared to “clearly violate” TikTok’s terms and said that “by taking no action”, the platform is “facilitating and ultimately profiting from the potential radicalisation of its young male users”. It is disturbingly easy to ‘gamify’ the algorithms on some social media platforms to churn out whatever bile you like. For all of Tate’s garbage that he put out, he wasn’t the only person actually posting it.