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Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

£9.9£99Clearance
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This premium may lead many photographers and videographers to think twice before hitting the 'buy' button, particularly as lower-powered but impressive alternatives like the Nikon Z5 are less than half the price. The a7 IV's breathing compensation mode is useful if you're primarily planning on shooting with high-end Sony lenses, meaning that your field of view won't shift as the lenses focus. Even when making extreme corrections on the likes of the 50mm F1.2, the impact of cropping and rescaling the footage isn't obvious.

ILCE-7M4/ILCE-7M4K | Interchangeable-lens Cameras | Sony

Sony says that the new A7 IV has better noise control at high ISO settings than the older A7 III. Nevertheless, the maximum (expanded) ISO setting is the same at ISO 204800 for stills. Interesting, the A7 IV offers an expanded maximum for video that’s 1EV lower at ISO 102400, where the A7 III’s stills and video ranges were the same. We look forward to testing the new camera to see if there are visible real-world differences. 3. Continuous shooting The Sony A7 IV is an extremely powerful, extremely advanced camera with state of the art autofocus, a huge buffer depth and very good video features. It can also be quite complex to set up and use. The A7 IV makes extraordinary things possible, but it doesn’t necessarily make them easy.

Sony Did It Again

We’re not so convinced about the A7 IV’s stabilization, though. Sony claims a 5.5 stop shake advantage, compared to 5 stops for the A7 III, and the A7 IV adds Active Mode digital stabilization with a slight crop for even steadier footage – as found on the Sony A1, for example. In the space of eight years, the a7 series has gone from being a low-cost full-frame camera with rough edges and autofocus that lagged its DSLR peers to producing one of the most all-around capable cameras we've ever used. There are few photo or video activities the a7 IV can't turn its hand to, comfortably.

Sony α7R IV 35mm full-frame camera with 61.0MP Sony α7R IV 35mm full-frame camera with 61.0MP

Both cameras have 5-axis in-body stabilization, but the A7 IV boasts a slight improvement in stabilization of 5.5 stops versus 5, and it also has a new ‘Active’ stabilization mode. 5. Creative styles Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals. BREATHTAKING IMAGE QUALITY

Sony A7 IV Mirrorless Camera

If you shoot video with this camera all the time, you’ll soon have it eating out of the palm of your hand, but if you’re a once-a-month video dabbler, you’re going to have to put some time in learning exactly what’s what, and where it is. QFHD (3840×2160). 7K (7032 x 3958). 4K 24p (25p) and 30p available in full-frame mode. 4K 60p (50p) recording available in Super 35mm mode only. However, despite the name, the active mode doesn't do especially well if you try to move while the camera is recording. The a7 IV records its gyro sensor readings alongside the footage, letting you apply post-shot correction using Sony's Catalyst software, letting you apply more stabilization in exchange for a more substantial crop, but we've found this to be quite a time-consuming process, that we'd probably only use in extremis. Video Summary With Sony's latest G Master lenses on hand to make the most of that 33MP resolution, it offers pro-level quality that just about gives it the edge over the Canon EOS R5 and Canon EOS R6, even if those cameras do offer superior burst-shooting speeds. It's undoubtedly one of the best cameras for photography, and a fine choice for video, too. Read on for our full Sony A7 IV review. Sony A7 IV release date and price But in this case, miniaturization of an EVF LCD was not the major design problem...the major problem was with lighting a large rear-mounted high-resolution LCD panel enough to overcome ambient lighting, which can sometimes be very bright.

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