Absolut Blue Vodka, 1 L

Product Information

In 2005, Absolut invited American singer Lenny Kravitz to participate in its promotional campaign. The song " Breathe" was recorded and released. [12] [13] The song was remixed many times by various DJs. [14] [15] After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ]

Absolut's Robo Greyhound-Driven Video Extravaganza". Fastcompany.com. 13 March 2012 . Retrieved 2020-03-14. S.A, Telewizja Polska. "Sweden: Absolut Vodka producer resumes exports to Russia". tvpworld.com . Retrieved 2023-04-14.L.O. Smith - the man on the seal of the Absolut bottles - L.O. Smith". Losmith.se. 1913-12-11 . Retrieved 2020-03-14.

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. Absolut Vodka/Swedish House Mafia – Greyhound | This is not Advertising". Thisisnotadvertising.wordpress.com. 2012-03-23 . Retrieved 2020-03-14. The Brännvinskungen story of LO Smith, Pelle Berglund, 2017, The publishing house Business History. Absolut Launches Global 'Transform Today' Campaign 09/16/2013". Mediapost.com . Retrieved 2020-03-14.Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert. [22] Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo" ". 22 November 2017. Posted:December 02, 2009 (2009-12-02). "Absolut Print Advert By TBWA: Bloody base | Ads of the World™". Adsoftheworld.com . Retrieved 2020-03-14.

Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.Absolut's first advertising campaign ran for more than twenty-five years from its launch in 1980. The campaign has encompassed many different kinds of ads, such as art, fashion, cities, spectaculars, Hollywood, etc. The advertising has won hundreds of awards, including charter membership in the American Marketing Association's Marketing Hall of Fame. Absolut was inducted into the Hall in 1992 along with just two other brands: Coca-Cola and Nike. [7] Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. From Warhol to Koblin & Woodkid: Sid Lee Taps Modern Day Artists for New Absolut Campaign". Ad Age. 2013-09-09 . Retrieved 2020-03-14. Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). [2] The vodka is made from winter wheat and is produced now only in Åhus. In 2010 Absolut collaborated with Spike Jonze to create a short film entitled I’m here. [24] The short film was screened at festivals such as Sundance Film Festival and Berlin Film Festival.

In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29]

In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day.