Thatchers Gold Cider, 500ml

Product Information

When glucose levels are persistently raised, glucose molecules become irreversibly bound to proteins in the circulation. As summer approaches, ciders are always popular at pubs and Cook recommends potentially hosting cider festivals, which could be the method of drawing craft beer drinkers into the cider category. They could be of the exact same level of sweetness but they will taste completely differently because the apples that have been used are completely different. And something I’m very keen to try to make the trade and consumer understand is that it’s not just about dry, medium, sweet, it’s about what type of cider is underneath there. It took us two years to perfect this blend. All that work for ‘zero’ you might say. But not when it has our name on it. So you know it’s a cider that’s been crafted with care. With nothing left to chance.

Thatchers Dark Berry Infused Cider. 4% abv. Its rich fruity flavour and fresh berry aroma adds an exciting new twist to a refreshing pint of Thatchers cider. However, some 79% of cider drinkers are very quality-led, highlighting the importance of good-quality cider and communicating this to consumers. Compared to the typical alcohol drinkers, cider drinkers are more likely to be value-led and health conscious. While quality must not be compromised, it’s important for cider brands to be ensure they are considered good value for money, according to Lumina. Additionally, since cider drinkers are more likely to be health conscious, there is scope for more ‘healthy’ low-calorie cider options. If we consider this as a mass market cider, as it would be in the UK, Yes, it’s not as big as Strongbow or Bulmers but still very big. But as something that is easy to find its pretty drinkable. Completely acceptable for drinking at the footy match (that Thatchers are probably sponsoring). However I want it bigger and bolder. Producta b c "Thatchers, Sandford". Invest in North Somerset. North Somerset Council . Retrieved 22 January 2013. Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales. After years of robust growth, draught fruit cider plateaued in 2020 and then, in 2021, it slipped into decline,” explains Tim Williams, insights and innovation manager at Westons Cider. “It’s possible that interest in fruit cider has simply hit a natural ceiling. Equally, the growth of authentic apple serves indicates cider drinkers are increasingly getting behind the traditional products that have always been at the heart of the category. Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. Yes, it can be the summer thirst-quencher but can also be that really refreshing drink, something to you have with a meal, something that you can ‘pop’ when celebrating, one to sit and savour, as examples. Thatchers Gold is a refreshing medium dry cider. It’s blended from classic west country apple varieties like the bittersweet Dabinett and Harry Masters Jersey.

Yes, it could well be the Year of the Apple but that’s not to say fruit-flavoured variants will not enjoy success too. So long as it’s a year for pub operators, we’ll all be happy to have a year of almost-normal trade under our belts and, if that happens, surely there are even more better times to come in the future? Green, Martin. "Thatchers Cider renews sponsorship of Bath rugby". Drinks Retailing . Retrieved 29 December 2017. Made to measure– Thatchers new bespoke harvester cares for the apples". Farming Monthly. 18 July 2012 . Retrieved 22 January 2013. After discussions with cider producer Crafty Nectar, the businesses made Crafty Nectar 0.5 – a Somerset cider using West Country apples that it claims is a medium-sweet, zingy cider that it believes is the first alcohol-free cider to be available to the on-trade on draught and it could fill a space in a pub operator’s fridge through its 330ml and 500ml bottles. Cider consumers are predominantly younger, visit pubs, bars and restaurants more frequently, and spend more on food and drink per month than the average British consumer so that is set to be the case still in 2022.Haze came into the world smiling – a perfect twist of ancient and modern. Traditional ciders were always cloudy, while contemporary drinkers love a refreshingly sweet, crisp finish. This premium Somerset blend creates that balance perfectly.

This summer, Kopparberg unveils its first ever limited-edition label, with a disruptive design across Strawberry & Lime, Mixed Fruit and Pear. As these limited-edition designs hit the market, expect customer demand for the brand to increase, bringing additional excitement and engagement to the fruit cider category. We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.” Occasion is important – we’re seeing people return to the pub for celebratory occasions, for meeting friends/family they haven’t seen for some time, the premium experience becomes ever more important. The experience has to be better than at home to keep customers returning – so make it special.”

TIME FOR A THATCHERS

He adds: “I want to ensure operators know there is a fantastic burgeoning craft cider market as well. It isn’t identical to what we saw with craft beer because cider isn’t beer. From a production point of view, they’re entirely different – you brew beer and you make cider. We now have a huge number of fantastic smaller producers, putting the raw materials at the absolute forefront of that product. For cider that means apples, so we are talking about specific apple varieties and knowing how they taste completely differently from one another just like with different grape varietals for wine, and different hop and malt varieties [for beer]. Thatcher's lost their ongoing cider sponsorship of the Glastonbury festival in 2019 to Mallets cider. [11] TV advertisements [ edit ] Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty. Experts warn that enjoying a fruity cider drink or five could be one of the biggest culprits for blood sugar levels.

In the fruit-flavoured sector, Strongbow Dark Fruit remains the market leader with 63% share, a reduction of 3.2ppts from December 2020 as new draught fruit ciders become established, including Old Mout Berries & Cherries, Cornish Rattler Berry & Stowford Press Mixed Berries. One gentleman who knows the cider category is The Ciderologist Gabe Cook, who is always armed with a fine moustache and bags of charm. A century of cider-making expertise at village company". Weston, Worle & Somerset Mercury. 4 November 2012 . Retrieved 22 January 2013.

ONE BIG HAPPY FAMILY

We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.” Ward adds: “The collaboration has shown it is possible to produce a full-bodied, alcohol-free cider and our decision to supply it on draught as an alternative format to the existing bottle options will support pubs and bars that are serious about offering genuine alcohol-free choice for customers and will do so in a sustainable way. The third choice would be a flavoured cider because it’s such an important part of the UK category today. Not all flavoured ciders have to be fruit ciders even though the vast majority are. I want to demonstrate fruit ciders don’t have to be incredibly sweet with artificial colours, flavours and aromas – you can actually use real fruits in clever quantities that marry and work with the ciders. Also, it doesn’t have to be dark fruit, of course, you could use elderflower or use something like hops, for example.” Thatchers are also involved in many local events and festivals including: Glastonbury Festival, Royal Bath and West Show, Bristol International Balloon Fiesta and Cambridge Folk Festival. At the point of pour, the Thatchers Fusion Font infuses a micro measure of the selected fruit flavour into a pint of Thatchers premium apple cider, creating one of three freshly mixed ciders. As the cider is being dispensed through the Fusion Font it delivers a unique sensory experience of flavour and aroma. Your customers get the same expertly crafted apple cider, with a freshly-mixed infusion hitting the glass as one.