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their first perfume in 1987 and have been a firm favourite in the world of fragrances ever since. The brand's founder Franco Moschino was well known for being eccentric and the names of Moschino's fragrances reflect his humour and whimsical nature. The heart is pretty, but not overly feminine. I prefer it that way. It has more of a raw, 'don't mess with me' kind of approach, which would really suit a strong and determined woman.
Which scents should you seek out, and are you even saying their name correctly?! Read on for our guide to Moschino…
Evolution
In October 2013, Jeremy Scott became Creative Director of Moschino, showing his first collection in the Autumn of 2014. Some of the world’s best perfumers have got their noses into Moschino fragrances over the years. The line-up is a vertiable Who’s Who, and includes… Olivier Polge, Alberto Morillas, Nathalie Lorson and Olivier Cresp. Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Moschino is split into three sections: Moschino (Mens & Women’s fashions), Moschino Cheap and Chic (a sub-section of their womenswear), and Love Moschino (previously called Moschino Jeans). Fragrances are influenced by all three sectors.
I will admit that this fragrance will probably not capture you instantaneously, instead it will grow on you and develop into a scent that is truly difficult to resist. I love how the coriander blends with the peach and citrus notes in the opening. Together they create such an unusual yet classy scent, which is not too spicy nor too bitter or sour. The musk certainly dominates the drydown, however I don't see this as being this fragrance's downfall. It is a rather nice finish to an incredibly alluring scent. Fresh Couture uplifts with zesty mandarin and bergamot, before a raspberry juiciness and rich ylang ylang accord sweep in, adding intrigue. Delicate notes of osmanthus and white peony give away to an inviting accord of cedarwood, ambrox and white patchouli, in the dry-down. If that’s not enough to make you smile, the advertising campaign featured legendary supermodel Linda Evangelista in the role of most glamorous cleaning lady, ever.Scott delights in turning conventions on their head, and thus we see burger brands proudly emblazoned in patterns on sweatshirts, huge badges of retro-style, imediately recognisable advertising logos raised up to become iconic emblems in the fashion world. It follows, then, that Scott is the chap responsible for putting fragrance in traning shoe shaped bottles, inside teddy bears and even cleaning fluid type containers that might look more at home under the kitchen sink than on your dressing table. The brand was founded in 1983 by the late Franco Moschino (1950–1994), immediately standing out due to their eccentric, vibrant designs. Scott’s Spring/Summer 2016 collection for Moschino featured bags in the shape of traffic cones, with a dress like a giant yellow feather duster, while the Spring/Summer 2017 show was a life-size collection of paper doll clothes. Fabulous! Cheap & Chic fascinates me with its diversity and unique blend of both spices and fruits combined with a soapy and clean accord.
The first ever Moschino fragrance, Moschino For Women, was introduced in 1987 and since then there have been many iconic additions, including the latest Moschino Fresh Gold Couture (exclusive to The Perfume Shop), and the charmingly bonkers bottle of So Real Cheap and Chic Moschino.Moschino is pronounced ‘moss-keen-oh‘ (impress your friends who continue to say ‘mosh-sheen-oh’!) Listen to the clip, below, for further help…
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