Vaseline Original Pure Petroleum Jelly , Multi, 250 ml (Pack of 1)

Product Information

In the US, for example, Vaseline made equity a vital element of its brand purpose. In 2020, the brand launched its ‘Equitable Skin Care for All’ initiative, partnering with Medscape to better equip dermatologists and medical practitioners to accurately treat, diagnose and care for melanin-rich skin. The brand’s Pro Derma line is one such example, featuring cutting-edge technology developed in Unilever labs. Across the business, we have a team of Research & Development specialists, including over 200 PhDs, working on skincare science to ensure our brands deliver superior benefits. Find out how we’re taking action on the issues affecting the world through the Unilever Compass, while helping our business grow View Planet & Society

attributes: "-_--_--_--_--_--_--_-Best match-_-grid-_--_--_--_--_--_--_--_-No-_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_-1" Vaseline Original Petroleum Jelly is the original skin protectant that's been used to protect and help heal dry skin since 1870. The original petroleum jelly from Vaseline is triple-purified, hypoallergenic and dermatologically tested, and is ideal for a multitude of uses, including as a moisturiser for sensitive skin or as a lip balm. This SPF lip balm is dermatologist recommended and suitable for use by those with sensitive skin and for baby care. Vaseline is a fragrance-free, hypoallergenic moisturiser that is non-irritating and non-comedogenic (it won’t clog your pores). Vaseline has been a vital addition to bathroom cabinets, make-up bags and first-aid kits for 150 years – but age certainly isn’t slowing it down. In fact Vaseline is one of the fastest-growing brands in Unilever. Vaseline is enjoying strong growth across its portfolio – from the iconic original Healing Jelly and ever-popular Intensive Care lotions to newer innovations.Fast-forward a century and a half and, once again, Vaseline is seeing a sustained surge in sales thanks in part to a new demographic of skincare enthusiasts extolling its virtues – this time on social media. A viral trend known as ‘slugging’, where beauty fans sleep with their face covered in Vaseline Jelly and wake to a radiant complexion, has inspired devotion among legions of Generation Z followers. In August 2022, the hashtag #Slugging had more than 415 million views on TikTok alone, with countless users celebrating the benefits of Vaseline’s glow-giving powers. Vaseline has been part of skincare routines for more than a century. What started with a little pot of skin-healing jelly has since expanded to a portfolio including lip balms, body lotions, deodorants, hand creams and more – all carrying the Vaseline name, and with it decades of trust from generations of users.

A breakthrough innovation from our experts that’s been introduced to Vaseline is our Pro Derma technology. It allows skin-nourishing ingredients to penetrate deep into the epidermis to rebuild and restore ceramides – the ‘glue’ which regulates the skin’s natural barrier. Pro Derma is clinically proven to double the skin barrier’s strength from its first use. This can rejuvenate visibly dry skin and help reduce the appearance of fine, dry lines. Vaseline jelly creates a protective barrier that shields the skin against environmental factors such as windburn, and has been used for over 100 years to protect minor cuts, scrapes, and burns. Vaseline started out in the United States, and that’s still the brand’s biggest market. It continues to grow there in double digits – and now its success is echoed all over the world.

But beauty trends aren’t the only reason for Vaseline’s lasting popularity. Its longstanding purpose, premium product innovations, digital evolution and well-timed entry to new markets all add up to a winning formula – along with many years of affection. Here are five factors behind Vaseline’s 15 decades of success…