Joined in 2023 
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63 About this deal
The launch of Cif ecorefill is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” says Gemma Cleland, VP, Homecare, Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us.
Unilever announces plans to scale up UK refillable packaging Unilever announces plans to scale up UK refillable packaging
Yes, we're looking to have ecorefill accross all our main sprays by 2020. But we're not stopping there and want to offer other concentrated products across our entire range. Cif ecorefill provides the answer to these problems. They are small and light, so can be bought in bulk, and they take up less space in cupboards and recycling bins. Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved.
Notes to Editors:
The design also makes them easier to use than many alternatives on the market, including refill pouches that can be difficult to pour and therefore quite messy. Almost a third of people worry about spillages when refilling household products, particularly cleaning supplies. No, as long as you don't use it neat. Simply follow the instructions by diluting up to the water mark on the spray bottle and you won't damage surfaces. That it contains ten times more cleaning ingredients per ml, compared to Power & Shine in a spray bottle. Yes, all Power & Shine spray bottles are fully recyclable. Simply remove the outer wrappers and dispose of them according to your local plastic waste collection.
Cif innovation to dramatically cut plastic use and transport Cif innovation to dramatically cut plastic use and transport
Not only is e-commerce a fast-growing channel for Unilever as a whole, but it also provides invaluable insights and data which can help shape and support our relationship with consumers. We selectively use some key ingredients that are not naturally derived (e.g. Power & Shine Bathroom). However, we have a team of scientific experts at Unilever’s Safety and Environmental Assurance Centre (SEAC) who play a key role in ensuring that our products are safe and environmentally sustainable.
While triggers are technically recyclable, many recycling companies aren’t geared up to deal with them. Plus, they are designed to last approximately 15 times – about five years, on average – but instead, generally get disposed of after just one use. Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions. With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots. Sharing what we’ve learnt is a start, and we hope it will be useful. But global change needs a whole system behind it. We know we can’t do this alone, it requires buy-in from retailers, manufacturers, delivery services, civil society organisations and, of course, consumers. We also see a critical role for governments, especially in helping promote innovation and encouraging investment. We’ll keep collaborating to help make this happen. What’s happening at Unilever? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more… View News
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