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Coats sold Anchor in its entirety. However, they retained the US distribution rights. This means that if Anchor is shut down; it’ll also go in the US! With ownership of Anchor, and all cheaper embroidery thread companies like CXC and Royal Broiderie Threads copying DMC’s number and color system, DMC now probably has sway over 90% of the embroidery thread market.

Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. With this power, brands like Sullivans, Madeira, and J&P Coats, which rank slightly below both DMC and Anchor threads in our roundup of best cross stitch thread brands, are being pushed out of the market more and more. How Has The Industry Reacted? In fact, the old owners, MEZ Crafts Group, have changed their managing director 4 times in the last year alone, just going to show that something isn’t right over there.

It’s rare that news is so cutting edge that I can report on it a whole three weeks after it happened, but here we stand today, with the news that DMC buys Anchor Threads.

What’s particularly interesting about this news is that Anchor Threads produces exactly the same line of products that DMC does, and is essentially, the second-largest embroidery thread company out there. It’s no secret that the DMC company has stepped its foot in it before when it comes to PR. DMC’s most recent issues around not paying designers called for many to boycott the brand, and so it’s no surprise that they’ve chosen to keep this news, something that is bound to cause some controversy on its own, under wraps.Archopoly Metal Wall Art Monopoly - Wall Decor, Metal Wall Decor, Housewarming Gift, Office Wall Art, Office Wall Decor, Metal Wall Games