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Watts, Marina (October 26, 2020). "What Is Rumble? The YouTube Alternative 'Where Conservative Views Won't Be Discriminated Against' ". Newsweek . Retrieved January 9, 2021. Mak, Aaron (March 18, 2021). "Where Anti-Vaccine Propaganda Went When YouTube Banned It". Slate . Retrieved March 29, 2021. Rumble acquires Locals to help build a bigger creator economy". Yahoo News . Retrieved October 26, 2021.

Harwell, Drew (August 16, 2021). "Rumble, a YouTube rival popular with conservatives, will pay creators who 'challenge the status quo' ". The Seattle Times . Retrieved September 4, 2022. Ciaran O'Connor, an analyst with the Institute for Strategic Dialogue, a counter-extremism think tank in London that has worked with Google on a European fund targeting online hate speech, said that during the pandemic, Rumble has 'become one of the main platforms for conspiracy communities and far-right communities in the U.S. and around the world.' a b Hagey, Keach (May 19, 2021). "Peter Thiel, J.D. Vance Invest in Rumble Video Platform Popular on Political Right". The Wall Street Journal. ISSN 0099-9660 . Retrieved May 21, 2021. The popular Twitch and YouTube streamers Kai Cenat and IShowSpeed joined Rumble this year for an exclusive livestreaming show. Cenat has faced numerous temporary suspensions on Twitch, most recently in April for violating Twitch’s terms of service. IShowSpeed has been banned on Twitch since 2021, after claims of sexual coercion or intimidation, according to a screenshot shared on X. What are Rumble’s content guidelines? Some see it as the only safe place for users to share controversial views from individuals who may feel marginalised or left behind by the big tech firms. Users do not need to search far on the app to come across election deniers and QAnon content.Coster, Helen (December 14, 2021). "Trump's social media venture partners with Canada's Rumble Inc". Reuters . Retrieved September 4, 2022. Politics trumps business in Truth Social's war on Big Tech". Reuters . Retrieved September 4, 2022. Kelly, Makena (August 30, 2022). "Truth Social is strapped for cash and struggling to find new users". The Verge . Retrieved September 5, 2022. Nic Newman, of the Reuters Institute for the Study of Journalism at Oxford University, said: “The specific gap that Rumble fills has been a growth business fuelled by Covid vaccine conspiracies and misinformation. It is no coincidence that the big growth in the user base came between 2020 and 2021.

Meet Rumble, the YouTube rival that's popular with conservatives". Fortune . Retrieved January 19, 2021.

Zakrzewski, Cat (November 16, 2020). "The Technology 202: YouTube alternative Rumble highlights conservatives' move to more hands-off social networks". The Washington Post . Retrieved January 9, 2021. But it does have rules designed to place some restrictions on content. In 2022, Rumble proposed policies that prohibit creators using the platform to incite unlawful conduct, dox, stalk and discriminate. Apart from adult content, racism, antisemitism and other widely accepted content red lines, under the guise of free speech pretty much everything else goes. Why is it growing? We are for people with something to say and something to share, who believe in authentic expression, and want to control the value of their own creations.

With the right content, you’re bound to turn some heads on Rumble, considering its active users amounted to 39 million by January 2022, according to a report from Rumble. Mondy, Ben (June 27, 2023). "Street League Skateboarding Is Now Streamed on Platform Known for Right-Wing Audience". The Inertia . Retrieved September 17, 2023. Rumbl is made to be the largest platform for users who are searching for a place to participate their favorite sports activities.Rumble is free to use but in 2021 it acquired Locals, a platform that allows users on Rumble to buy subscriptions to access exclusive content in creator communities. Who appears on Rumble?

Mak, Aaron (December 15, 2020). "Meet Rumble, the YouTube Alternative Where Trump Could Still Win". Slate . Retrieved January 9, 2021. Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. Reuters . Retrieved June 29, 2021. Rumble's video platform is popular among conservatives [17] [35] [36] and far-right users [37] [38] [7] and has been described as part of " alt-tech" by various observers. [39] [40] [41] [42]According to Pew Research, three-quarters of those who regularly get news from Rumble identify as Republicans or lean towards the Republican party. In contrast, 22% identify as Democrats or lean Democratic.