Rubicon Spring Black Cherry Raspberry, Sparkling Spring Water with Real Fruit Juice & Natural Flavours, Only 12 Calories, 12 x 500 ml Multipack Bottles

Product Information

Water, Mango Puree (19%), Sugar, Fructose, Acid (Citric Acid), Stabilisers (Guar Gum, Xanthan Gum), Vitamin C, Flavourings, Sweeteners (Sucralose, Acesulfame K) Rubicon Spring has performed exceptionally well in consumer research with 74% of all consumers saying they would buy it.*2 For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins.

We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI). AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.” Cash & carry/delivered wholesale is the bulk of our business, particularly for a brand like Rubicon, which was pretty much born in that sector of the market,” says Troy. “The support of the trade is critical to us and the response to the launch has been really good. Our wholesale customers recognise the size and scale of the opportunity.”Finally, the Rubicon Raw Energy drink contains caffeine. Caffeine is a stimulant that can cause jitters, anxiety and insomnia. It is important to limit caffeine intake to 400 mg per day. A can of Rubicon Raw Energy contains 80 mg of caffeine, which is well within the recommended limit. However, people who are sensitive to caffeine may want to avoid this drink.

Overall, Rubicon drinks are safe to consume. However, if you are concerned about any of the ingredients, you should speak to your doctor or a registered dietitian before drinking them. Rubicon juices – Nutritional information We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed.Water, Passion Fruit Juice from Concentrate (13%), Sugar, Fructose, Stabiliser (Pectin), Flavourings, Vitamin C, Acid (Citric Acid), Sweeteners (Sucralose, Acesulfame K) All of the Rubicon drinks contain water, sugar and fruit juice. The type of fruit juice used varies depending on the variety of drink. Carbonated Water, Sugar, Passion Fruit Juice from Concentrate (4%), Stabilisers (Gellan Gum, Pectin, Gum Arabic, Glycerol Esters of Wood Rosins), Acid (Malic Acid), Flavourings, Preservatives (E452i, E202), Antioxidant (Ascorbic Acid), Colour (Beta Carotene), Sweetener (Sucralose)

Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks? AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste! Overall, Rubicon juices can be considered a healthier option compared to sugary sodas and some other fruit juices. They are lower in calories and provide a good source of vitamin C. However, they still contain high levels of sugar and some people may want to limit their consumption. Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate.

The sugar content is high for all of the drinks, with 4.4-4.5g per 100ml. That’s around 1 teaspoon of sugar. One of the main ingredients in Rubicon drinks is sugar. Too much sugar can lead to weight gain, tooth decay and other health problems.