PROPAGANDA

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The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by intertia. [2]

The newer salesmanship, understanding the group structure of society and the principles of mass psychology, would first ask: "Who is it that influences the eating habits of the public?" The answer, obviously, is: "The physicians." The new salesman will then suggest to physicians to say publicly that it is wholesome to eat bacon. He knows as a mathematical certainty, that large numbers of persons will follow the advice of their doctors, because he understands the psychological relation of dependence of men upon their physicians. The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. [2] Edward Bernays said there is an “invisible government” run by “invisible governors” which really hold the power in every democracy. They organize the “opinions of the masses” so that societies don’t break down into chaos. High-spotting is a public relations technique where you direct public attention to specific things, things you want to represent your whole reputation. You could organize a dramatic visual demonstration, build an outstanding flagship product, or take a strong symbolic stand. 5. Mental Clichés: Provoking a mass reaction starts with understanding people’s pre-existing ideas Go 1.5x speed or faster. Do you usually listen to audiobooks or podcasts at a faster speed. We've got that feature, too.Bernays believed that people were not individual critical thinkers, but that they were “rubber stamped” with certain ideas by their leaders. We are stamped with “mental clichés”—which are like oversimplified stereotypes about the world and unconscious emotional habits. This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas. [2] Bernays is not as infamous as our other quotable sources, but he should be. The nephew and student of Sigmund Freud, he combined the psychoanalytical expertise of his uncle with the psychology of crowds developed by Gustave Le Bon and Wilfred Trotter. When the term propaganda fell out of favor due to Fascist and Nazi use of it during the 1920s – 1940s, he coined the far-friendlier term “Public Relations.” Of course, changing the name to shake off negative connotations is itself a technique of propaganda. Of this change, he wrote:

Public relations offers many benefits for businesses: protecting their reputation, finding new customers, and standing out from competition. Selling what you stand for, or communicating your values, gives some people a powerful reason to buy your product. 4. High-Spotting: Focusing public attention on certain spots and away from others School superintendents and teachers throughout the country were glad to encourage the movement as an educational aid for schools. Practice among school children as part of their art courses was stimulated. Contests were held between schools, between school districts and between cities. What is the Great Reset?: A Blatant Propaganda Video by the World Economic Forum | The Vigilant Citizen 4 February 2021 sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, conssectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” Propaganda | Edward Bernays Why do we listen to leaders? Because modern life is too complicated! For example, most of us don’t have time to carefully research important economic issues. So we rely on others to do the work and present us with a simplified decision: Do you want to vote for the red party or the blue party? This system makes democracy practical for the average person and helps society function smoothly. Professor Robert Cialdini is probably the world’s #1 expert on the psychology of influence. In his book Pre-suasion, he agrees that rational argument is usually not very persuasive. Instead, we need to pointing people’s attention in the right direction and set the right “psychological frame” for our message.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” Practical Action Plans. Transform knowledge into results with a ready list of action steps at the end of the book summary.

sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque d But when the example of the leader is not at hand and the herd must think for itself, it does so by means of cliches, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word "interests" to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessarily corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action. So the question naturally arose: If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it? The ideas of the new propaganda are predicated on sound psychology based on enlightened self-interest.

People want to buy from companies that share their values. By selling what you stand for, you give people a powerful reason to buy from you, and it costs you almost nothing. In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse. [1] Steve Jobs, the co-founder of Apple, was one of the masters of public relations. His marketing strategies didn’t focus on technical features, but on the values Apple stood for, like creativity and non-conformity: Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.For social change. Women only received the right to vote in 1920, a few years before Propaganda was published. However, women’s organizations had already been effective in creating many social changes: more welfare laws, the 8-hour workday, and prohibition of alcohol. (TheMobMuseum.org) For education. Higher education relies on funding from state subsidies and/or private endowments, and both of those are helped with a better public relationship. To improve the reputation of a university, they can open publicity offices, college news bureaus, and encourage professors to publicize their latest discoveries in popular media. All these motives and group habits were put in concerted motion by the simple machinery of group leadership and authority. As if actuated by the pressure of a button, people began working for the client for the sake of the gratification obtained in the sculpture work itself. If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it. In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind. [1] Spencer Danzell