NUTELLA 3 KG XL JAR

Product Information

Ferrero Travel Market General Manager Francois Godin said: “Ferrero has had another great year in travel retail with strong growth in all our markets worldwide. Contributing to this growth is our strategy of mixing a local focus with constant innovation in our product portfolio.

In designing the ‘Hello World’ platform we set out to emphasise Nutella’s distinctive qualities – its ‘Nutellaness’. Top: Kinder Surprise T8 Mascot shines the spotlight on eight different sports; Left: Kinder Bueno 200g adds to the Kinder Miniatures range; Right: Kinderino Sailor T7Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands. Kinder has intensified the focus on children’s gifting products, following the successful launch of Kinder Pilot as the ambassador of the Kinder brand. The roll-out of Kinder Pilot is said to have raised the brand’s visibility in travel retail considerably, and this year Kinder has launched two new travel retail exclusives designed to appeal to the children’s gifting segment. North America’s Nutella is made in Canada, but you can also find the imported version from Italy in specialty shops (you can tell it’s from Italy by the glass jar). Despite the same list of ingredients, many Nutella aficionados claim that the stuff made in Ontario tastes sweeter and less hazelnutty than the European version. In 2014, a Washington Post correspondent dove into the debate with the help of a pastry chef, and came to the conclusion that the difference in taste could be the result of trans fats in the European version. Yum yum. 20. ITALY’S SO PROUD OF NUTELLA, IT PUT IT ON A STAMP. Ferrero Travel Market has extended its Kinder, Nutella, Tic Tac and Ferrero Praline portfolio, and will unveil the new additions plus travel retail exclusives at the TFWA World Exhibition this October (Stand Number: Green Village J35).

The assortment also features four new praline flavours: Cappuccino, combining the flavour of coffee and milk within a crunchy shell; Manderly, a crunchy specialty with a hazelnut cream filling and a taste of almond; Tenderly Nougat, with citrusy notes of a nougat filling and a whole hazelnut covered in milk chocolate; and Tenderly White, with white chocolate and a whole hazelnut.The ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label. The third new launch is the ‘Nutella Ultimate Kit’, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat. Two bloggers in Italy decided to take their love of Nutella to the next level in 2007, and created a worldwide day of celebration dedicated to the addictive substance. Thus, every year February 5 is a day for eating Nutella, sharing Nutella recipes and memories, and looking at photos of Nutella food-porn. In 2013, Nutella manufacturer Ferrero tried to shut down World Nutella Day before reconsidering. But as of 2015, at the request of Nutella Day founder Sara Rosso, Ferrero took over the holiday. 14. NUTELLA CAFES ARE A SORE SPOT FOR THE COMPANY. To commemorate Nutella’s 50th anniversary in 2014, the Italian Postal Service created a Nutella-themed stamp, emblazoned with the brand’s signature jar of hazelnut goodness. 21. IT ACTUALLY IS THE BREAKFAST OF CHAMPIONS. Ferrero gifted members of the Italian national cycling team giant jars of Nutella personalized with their names just before the 2014 UCI Road World Championships. The company has also been a sponsor of its home country’s World Cup soccer team. 23. BUT THERE’S A NUTELLA CURSE.