HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series), Silver

Product Information

Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren't lost whilst bright areas don't blow out. Assembly isn’t too laborious. Start with the various parts of the stand (which should be screwed in all at once), slot it into the main body, tighten the screws and attach a panel to cover it up. There’s a cable clutter feature for routing cables through the bottom of the rear panel and out through the stand.

Shadow detail (that’s detail in the darkest parts of an image) is not the U8Q’s strongest suit. A whirl through The Dark Knight Rises and the TV can’t lift all the detail from the Batman suit. Raise the brightness and there’s more to be found, but there’s not much room to play with. A point up is all that’s needed, but anything more and scenes look washed out. There is a Game Mode and switching it on (manually) brings latency down to very speedy and consistent 14.2ms.With 4K Blu-ray content the Hisense stretches its legs. It doesn’t have a native 10-bit panel commonly used for HDR, instead employing 8-bit + FRC– a form of dithering that cycles between different colours with each new frame to match the colour range of a 10-bit panel – and results are pretty good. HDR peak brightness and full-field numbers are impressive and in a normal living room that offers excellent levels of dynamics and a rich colourful performance with most content. Only really dark scenes will catch out the U8QF and its aggressive local dimming. SDR content from everyday TV viewing is also very good with a fairly accurate image out of the box with very nice looking colours and no obvious issues. If you’re after a TV that supports the latest picture and gaming features: There’s no Dolby Vision IQ, no Filmmaker mode, no HDMI 2.1 features or 4K@120Hz. Despite it being the premium option in Hisense’s 2020 TV range, it’s mid-range for features. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.

Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play. By and large the Hisense U8Q is an attractive-looking set. Available in 55- and 65-inch models, the bezel is unobtrusive, and the build quality is what I’d call robust. From the V-shaped pedestal – which unless you have a compact soundbar does restrict placement of sound systems in front of the TV – to the fetching material that covers the integrated front-firing speakers, the U8Q is a well put-together set. You want an affordable 4K TV that supports all the main HDR formats: One great aspect about the U8Q is that it fits in all the main HDR formats and has enough brightness to make HDR content pop. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA. The U8Q does not factor in HDMI 2.1, so remove VRR, ALLM, HFR (4K@120Hz) and eARC from the equation. There are no buzz-worthy modes in Filmmaker Mode or Dolby Vision IQ either, so if you’re not concerned by any of those features here’s what the U8Q has to offer.Dynamic metadata ensures every frame is adjusted to get closer to the director's vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. What plagues the U8Q is motion. The Ultra Smooth Motion feature should be turned on, as terrestrial signals can be rather staccato without it, but the U8Q doesn’t handle motion with a huge degree of confidence.

This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain. While some of the controls didn’t work thanks to a bug in this sample of the TV, we were still able to get accurately calibrated images from the Hisense U8QF, but it wasn’t as accurate out of the box or as easy to calibrate as the previously reviewed U7QF.Funnel Dolby Atmos content – the Brad Pitt-starring Fury – and it sounds more expansive, taller and with more depth, if not much width. There’s still a tendency for the audio to stay rooted to the lower half of the screen though. For daytime TV this is fine, for anything more, consider a soundbar. You should buy the Hisense 55U8QFTUK if… If you have a 4K player and discs capable of both HDR10+/Dolby Vision, I’d say the U8Q is better suited to the latter. Colours are more on point, as are textures, and the tonally its darker, which in Doctor Sleep makes for a more convincing picture. Dolby Vision Bright and Dark modes are available alongside a custom version. Clint Eastwood’s Unforgiven is a good showcase for landscapes and skies, and the smooth transition between colours appears capably handled; the TV giving a good sense of the film’s picaresque beauty with its different tones and hues. Contrast is also pretty good, with dark and bright elements coexisting to create a sense of depth. Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in.

Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness.

The remote is a slim effort but too compact for my liking. Buttons are smushed close together and if you have sizeable digits such as myself, you’ll jab at the wrong button with regularity. It’s also not the most responsive, which doesn’t help. Netflix, Prime Video, Rakuten TV, YouTube and Freeview Play have dedicated buttons, so you can hotfoot to the service you fancy. Hisense U8Q features — Covers the basics for picture and gaming Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality.