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Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions. Unilever aims to produce all its ecorefill and spray bottles from 100 per cent recycled plastic by the end of 2020. Even consumers who are predisposed to more sustainable choices may not fully understand the environmental and economic advantages that come with refilling. The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year.
As we are committed to people using their Power & Shine spray bottles for life, if the trigger spray breaks, we will deliver a new one free of charge. Good for consumers, the planet and our business With a growing number of people moving to live in cities across the world, Cif has aligned with the UN Sustainable Development Goal 11 – Sustainable Cities & Communities, encouraging local communities to make use of their public communal areas & beautifying public spaces that have fallen into urban decay. The refill and reuse approach is in its early days. We’re all still learning. But experimenting in real-world conditions has given us a lengthy list of insights – and an even lengthier to-do list. Now we want to build momentum and do everything in our power to help bring about a refill–reuse revolution.
The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes," said Gemma Cleland, vice president of homecare at Unilever. Cif is committed to enabling people to use their Cif Power & Shine trigger spray bottles for life. If the trigger spray breaks, customers can call the Cif careline to receive a new trigger spray delivered free to their home.
Gemma Cleland, Vice President, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.” Communicating the benefits of refilling to shoppers who are used to conventional purchasing options presents a challenge, but it’s absolutely vital. Yes, all Power & Shine spray bottles are fully recyclable. Simply remove the outer wrappers and dispose of them according to your local plastic waste collection. Used correctly, ecorefill isn't damaging. However, if any concentrated liquid falls onto a surface, you should rinse immediately. The nascent nature of refill models means that regulatory guidelines and public policies can be vague, and we’ve come across challenges with this in several of our pilots. We expect this to change and we look forward to working with policymakers to help shape a clear way forward.
Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing. It’s also an issue where consumption habits are just as important as business models. No, only add it into an empty Power & Shine spray bottle. Follow the instructions by diluting up to the water mark on the bottle. That way you'll get beautiful cleaning results without damaging surfaces.
Sent every Tuesday and containing a selection of the most important news highlights. Plus occasional updates on Dezeen’s services and breaking news. Dezeen Daily The projects that we’ve seen grow the fastest have been those where we have been able to communicate a very clear value proposition to consumers. News about our Dezeen Awards China programme, including entry deadlines and announcements. Plus occasional updates. Different consumers have different needs and wants, which depend on a host of factors including where they live, how they shop and what they buy. Likewise, different product categories work better on the go than at home. So there is no one-size-fits-all.The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption No, as long as you don't use it neat. Simply follow the instructions by diluting up to the water mark on the spray bottle and you won't damage surfaces.
Product safety is our priority. Our products are formulated to be safe to people and to the environement, and their safety is assured by a world-leading group of safety scientists at Unilever’s Safety and Environmental Assurance Centre (SEAC). All prices quoted are Recommended Retail Prices. Retailers are free at all times to set their own retail prices. Unilever UK’s new Five Point Plastic Plan – Get Plastic Wise #GetPlasticWise We think there's no better place to start than in the home," Cleland added. "By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic."
Don't worry, it'll still work. however please ensure to follow the usage instructions and if product is added before water, ensure you add water slowly to avoid excessive foaming. If product spillages are experienced just rinse immediately. Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. In the research, 40% of people thought they would be more expensive. But actually, they retail at less than the price of Cif spray bottles.
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