Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

Product Information

I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up. Being credible is crucial in advertising. The transfer is a method that uses the authority of trusted institutions and people that promote your product, to increase consumer confidence in it.

If you want to sell anything, these are the points that are essential if you hit them in your copywriting, and you will get excellent results. After that, the author points out eight more points, which he called secondary human thought because people are not born with these desires, but people acquire them over time. And these desires are. The book is broken down into only 4, but VERY conscious opening chapters. Remember, the book ACTIVELY uses the same techniques it teaches, from the titles, to the chapters, and sentence structures.How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) These are 5-10 word summarized of what your brain should be actively processing when dissecting, and optimizing your ad. A cheat-sheet to simplify even further. And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in. Fear is yet another powerful motivator. Create stress by alerting your customers to possible danger, and then offer them a solution to relieve the tension.

Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! The principles mentioned above are complete topics individually. But I am sharing with you one of the most convincing principles, which is “The Fear Factor.” This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad. In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge. Obviously, if you want to sell any of the products, your goal is not to comminate with the readers or buyers. The only goal is to show them the real facts and figures of which they are unaware. Examples This is why you need to use the following three tips to make sure that you can grab people’s attention enough to get them to read the entire article. Here they are:You might have heard that people are continuously searching for materials like videos, books, audio, and other materials to improve their writing. There is too much information included! It would be helpful to see some priorities on what to apply, which of the principles are more important/effective. The author just pours in tenths of good practices and the reader has to sort it out, which can be difficult and confusing for many people. Especially people who are novice in sales and ads may easily become overwhelmed while reading this book!

How to Write "Dragon-Slayer" Headlines that Get Read and Get Response --Tons of examples you can "steal" for your own ads. That’s exactly what Drew Eric Whitman explains in his book Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone . In no time, t his book will help you use the power of psychology to make appealing advertisements that get people to buy. You can influence your clients’ behavior by making them see your product as a part of your identity, a technique called ego morphing. You can put this method into practice by using spokespeople that people will want to identify with.

However, most advertising experts forget this objective: making people spend money, and focus on being clever or win creative awards instead. At the point when you have chosen your strategy, move to developing your message. In print ads, be brief, clear and straightforward. Express the most significant benefits in a few memorable words. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement. Use photographs and illustrations, and create a balance between graphics and text. Appeal to the all five senses. Going Online This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy.