White Horse 1l Blended Whisky

Product Information

At the time of writing the above, White Horse, the standard blend, was marketed worldwide and today Diageo still states that it is sold in over 100 markets. The main ones are Japan, Brazil, US, Greece, Africa and, once more, the UK. On being launched in 1890, it was purely for export and only entered the UK domestic market in 1901. However, it soon attracted a strong following and that remains the case today. If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect. This spirit was used 'for medicinal purposes' for some time, but started to become widely adopted as a beverage of choice and a good way to use up excess grains, keeping them safe from the rats' clutches. Once the spirit started to be stored in oak barrels, it was noticed that this had the delightful consequence of providing flavour and colour, giving it a deeper and more mellow taste than the raw spirit. Today, whisky must be aged for at least 3 years in an oak Barrel before it can legally be called "whisky".

Our Service is an online platform which provides Members with information (e.g. bottle facts, market-indices, market values and prices) on (mostly) whisky and allows Members to add information to the platform. We do not sell, nor does the Service provide any option to buy, any alcoholic products. Magana says: “There’s a positive momentum behind the standard segment, which grows at pace particularly in Brazil where the brand is a key player, and in Japan, where White Horse is the biggest Scotch brand within the market.” Ownership soon passed to the Glen Elgin-Glenlivet Distillery Co. Ltd and, in 1907, to J.J. Blanche of Glasgow. DCL later acquired it through Scottish Malt Distillers Ltd and responsibility for it was subsequently passed to White Horse Distillers Ltd. Glen Elgin, like Lagavulin, is bottled at 12 years old, but is, of course, a totally different sort of dram. It is slightly sweet on the palate, which is not unusual for a Speyside. The White Horse blending and bottling facility is located alongside Port Dundas Grain Distillery in Glasgow which is owned and operated by another DCL subsidiary, Scottish Grain Distillers Ltd.” In the late 1960s and early 1970s, the advertising slogan of White Horse Whisky was "you can take a white horse anywhere", accompanied by a white horse in various settings, such as a garden party. [6] White Horse is also seeking to move beyond the whisky category’s “traditional” image. “We’ve been working to change perceptions and broaden its appeal for different occasions in a similar way to how gin and premium beer have done in recent years,” adds Magana.

The aluminium capsule of pre-1955 bottle number two’s patented KNS (Kork-N-Seal) closure had been breached – providing the most plausible explanation for its seriously funky, cabbage-water character. Only on the palate did White Horse’s characteristic smoke and buttery flavour come through. A bit. Blended Scotch Sir Edward’s recorded stagnant sales in 2020, but a new campaign and a beer barrel‐finished bottling could see the brand’s sales recover in 2021. White Horse Cellar blend enters UK domestic market and Logan’s Perfection is launched as a deluxe version.

Brazil, which makes up more than half of the brand’s business, is where the company will focus on recruiting new consumers into the category. The company will also tap into current and emerging lifestyle trends across its key market. We give some examples in Whisky Memorabilia of White Horse advertising over the decades, both in print form and promotional merchandise. According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business. White Horse did particularly well in the United States and we have in Whisky Memorabilia an early photograph of their ambitious street advertising in New York in the 1900’s which clearly paid off.The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise‐Bardinet, aims to celebrate the Scottish roots of the brand, while highlighting the whisky’s strengths as an authentic, easy‐to-drink and accessible Scotch. Even fruitier on the palate - and creamier - with light golden raisins, banana and more papaya. The smoke is very present but fairly light. Some vanilla as well, and very, very light caramel. The peat is beautiful here. Water brings out more barley sugar, crisp grain and more smoke - an improvement. Robust and complex. Diageo's White Horse blended Scotch whisky is based on Lagavulin malt and is 3 years old. The reviewed sample is from a freshly opened bottle White Horse is indeed, a very malty one. Lagavulin has done good things to it. Still, there is that robust blended whisky note, which doesn’t suit so well for me. So not as good as I expected. Fruity notes in a rough and occasionally stingy palate is just not “my cup of tea”. We are talking about too straight forward and robust Seabiscuit here.