Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

Product Information

Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects. Raheja informed that the jingles were written by script writer, (late) Sharma which even included ‘Vicco Turmeric, nahi cosmetic, Vicco Turmeric ayurvedic cream’. “His contribution and work towards the making of the jingle was tremendous. Vinodji was the scriptwriter for the forthcoming commercials of Vicco Turmeric too,” said Raheja. Optimal oral health requires proper oral hygiene measures. Oral hygiene measures comprise of mechanical methods, chemical methods or combination of both. Mechanical oral hygiene procedures seem to be the most effective form of all oral hygiene measures available. Mechanical oral hygiene aids include use of toothbrushes along with dentifrices and other interdental aids. Today, toothbrushing along with dentifrices is the most reliable means of preventing and controlling plaque formation at individual level [ 1]. Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals.

As per Pendharkar, during the course of the litigation, Susheel Khard, an ad film director was the person who came up with the jingle ‘Vicco Turmeric , nahi cosmetic - Vicco Turmeric ayurvedic cream’in the 1990s which was in line with their communication strategy. According to Pendharkar, Video Home Systems (VHS) were used more in international markets as compared to Indian markets. People living abroad watched Bollywood movies through VHS. Vicco Laboratories signed their first contract with a Hong Kong based company and VHS was used as a medium to air the advertisements in the international markets. “For Doordarshan, Hindi language was used in jingles. For Southern theaters, the advertisements were dubbed in Southern languages. Apart from Hindi, the ad film was dubbed in Tamil, Malayalam, Kannada, Telugu, Oriya, Bengali, Gujarati, and Marathi.” We often don’t love brushing. But with a good toothpaste, the entire experience can be interesting. Especially with Vicco Vajradanti toothpaste, which is made from the science of Ayurveda. Vicco Vajradanti toothpaste ingredients are rich in pure extracts, vegan and have healing powers, which make oral care special and effective. I have been using Vicco Vajradanti Paste for years and it has improved the health of my gums. Highly recommended!' - Farhan Ibrahim, Engineer, 42 With demand soaring, Vicco set up a manufacturing facility on a 10-acre campus in Nagpur in 1986. Twenty-year-old Pendharkar, a pharmacy graduate like his father, was put in charge. But the factory ran into problems from the very beginning. There was a dispute on wages, with workers going on strike for three months; some of the managerial staff was roughed up. This experience, says Pendharkar, prompted him to study law and management. He would work at the factory during the day and attend classes at Nagpur university by night. This went on for five years. “Eventually, we conducted legal inquiries and dismissed (those found guilty).”

As seen from the composition, there is variation in the contents of the toothpastes which might have influenced the study results. Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16]. In the meantime, the firm's advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

This is the ad film featuring actor Sangeeta Bijlani that was first aired on Doordarshan in 1984 before the airing of the sitcom 'Yeh Jo Hai Zindagi'.According to Pendharkar, jingle has a very good brand recall for it became way easier for Vicco Laboratories to connect with the consumers. Pendharkar said, “The jingle used to be accompanied by a text that spoke about the product, its usage, its properties, and its benefits. The first 15 seconds were utilised for this and the last 15 seconds were used for the recall or for playing the jingle.” Speaking about the commercial that featured Sangeeta Bijlani, he added, “Marriage is an emotional moment where people come together. That was a connection there. The last advertisement that featured Mishti Chakraborty who is the brand ambassador, you will see a modern woman who believes in ancient traditions and ayurveda. When it comes to turmeric, it does not fit in one era. It was, it is, and will remain beneficial for the skin.” Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business. Pendharkar said, “Right from day one, Vicco Turmeric was an ayurvedic cream. Its additional benefit was that it is an antiseptic cream which has been mentioned in the jingle. Initially, the challenge was to promote ‘haldi’ (turmeric). We knew that, unless people understood the value of turmeric as an essential ingredient in our product, they wouldn't understand the value of Vicco Turmeric.” He added, “In terms of Vicco Turmeric, what we tried to show was, its usage on the face adds glow and keeps the skin clear and fresh.” Another reason for reduction in these salivary enzyme levels following use of herbal toothpaste may be inhibition of plaque bacteria. Plaque bacteria secrete ALP and ACP [ 18, 22]. Activity of anti-bacterial ingredients present in herbal toothpaste resulted in inhibition of plaque bacteria and ultimately reduction in levels of acid and alkaline phosphatase in saliva.Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. Keshav was a disciplinarian, Pendharkar remembers. “We had a 2BHK flat in Dadar then. At 6.30am, ajoba would start singing ‘Uthi uthi gopala’ (a Marathi morning song). Everyone would get up, use the common bathroom within 10 minutes of the other, roll up the mattresses and start working by 8.30am.” All income would be shared, and divided between business and household expenses. Such values, says Pendharkar, made sure the family remained tightly knit. “We now have a 25 BHK house near our factory in Dombivli (in Thane district, neighbouring Mumbai). There are 25 toilets in there but only one kitchen.”

Vicco Vajradanti: Babool, Bakul, Jamun, Clove, Manjishtha, Bor, Walnut, Akkal-kadha, Liquorice, Cinnamon, Catechu, Patang, Harda, Vajradanti, Anantmul, Amla. Read also: BE Saal Baad | “Liril transformed my life completely,” says former Liril girl, Karen Lunel Hishey What was the main reason behind the introduction of Vicco Turmeric ayurvedic skin cream in the markets?

Vicco Vajradanti Toothpaste contains babhul, lavang, and bakul, Babhul works as an astringent on the gums. Vicco toothpaste is made with herbal components and is easy for people to tolerate. It makes teeth white and gums healthy with regular use.