Maybelline New York Snapscara Mascara For Sensitive Eyes - 04 | Deja Blue

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You'll also want to factor in your lash type, as different formulas work better with certain types of lashes. Fine lashes, for example, need buildable formulas that create volume and fullness.

Want the color while still keeping it low-key? Simply apply the mascara to the tips of your lashes or just the outer edges. No matter which formula you eventually choose, here’s a tip from legendary make-up artist Charlotte Tilbury on the best application technique: "As you drag the brush up from the base of your lashes, zig-zag the wand from side to side. This creates more volume as you are depositing more product onto your eyelashes."

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Waterproof: Some iterations feature waterproof formulas, while others do not. Waterproof formulations generally prevent mascara from running down; however, they may be difficult to remove, even with a makeup cleansing balm and/or oil.

For pure color intensity, makeup artists suggest applying mascara primer before you go in with your colored mascara to prep and then add two coats of your blue mascara.So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price.