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Mohit Singh, the founder of Desi Daru, expressed his enthusiasm, stating: “We are incredibly excited to partner with Harvey Nichols and offer our award-winning vodka range to their discerning customer base. We believe our premium spirits will resonate with those who appreciate quality and innovation.”
The four Masters were bolstered by 11 Gold medals and 16 Silvers. Absolut Mandrin was among the Gold winners, with its “almost chocolate orange‐like” aromas and “a touch of grapefruit bitterness” on the palate. The Silver award‐winners included Desi Daru Mango Flavoured Vodka, akin to “mango purée and overripe mango”.For consumers looking to explore what the vodka category has to offer, there can be a lot to take in. Therefore, The Global Spirits Masters Competitions hosted The Vodka Masters 2022 in August to determine the brands with the best liquid inside the bottle. This year, the brand has ambitious expansion plans, with the recent addition of drinks industry pioneer, Ben Reed as consultant for brand strategy and activation, a new design team and PR agency Cult Media Collectiveto its team and plans to launch a fully bespoke bottle design this year. Among the five Silver medallists in this heat was Altamura Distilleries Vodka. The judges particularly enjoyed its “nutty aromas, smooth palate and spicy finish”. Smith said: “There are some real bargains to be had here, which means that quality can be affordable, but as with every category, not all vodkas are equal.”
Founder Singh added: "Having Desi Daru in some of the most prestigious locations in London is a testament to the hard effort that my wife, Aneet, and I have put into creating a world-class vodka. Having won incredible accolades like World's Best Flavoured Vodka and most recently winning 5 Master medals at the Vodka Masters, helps us further position ourselves at the top bars not just in London but in the world." The Alphonso mangoes used in the flavoured bottling are sourced from Ratnagiri, Maharashtra, and are prized for their superior sweetness and indulgent quality. They are referred to as ‘the king of Mangos’ in India. First, Tayport Distillery Malt Barley Vodka; the expression was “very aromatic, creamy and smooth with superbly integrated alcohol”, noted Gorn. “It lingers nicely on the palate with very well composed flavours next to each other,” he added. Barn Vodka. Tasting notes included “sweetness, pepper, and nice creaminess and fruity quality”. Vodka makers are creating flavourful expressionsThis British-Indian vodka proved a stirring success with the judges across the board this year, winning Master medals in not one but four categories; Ultra-Premium, Smooth, Microdistillery and Flavoured/Infused. Another favourite in the Organic flight, this French vodka from A de Fussigny joined Pluto in the Masters-winning ranks for its “smooth, crisp and light” notes.
Meanwhile, a trio of Master medals were found in the Organic flight. The first went to Pluto Vodka, described by Rodriguez-Curtis as being “smooth, very well done, rounded, creamy and enjoyable. It would work in a killer Martini”.The Vodka – Corn heat created another Master medallist: Ignite Vodka. Twemlow found “beautiful popcorn aromas and hints of citrus”, resulting in an “amazingly smooth and balanced” vodka overall. Pur Sang Standard secured Gold.
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