PRIME HYDRATION Energy Drink ''Orange Mango,'' Naturally Flavored, 200mg Caffeine, Zero Sugar, 300mg Electrolytes, Vegan, 12 Fl Oz per Can (Pack of 12)

Product Information

Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco. Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. Sainsbury's have enforced a maximum of three drinks per customer rule to try and ensure that things remain fair and there is a chance for more people to get their hands on the beverage. For months now, video sharing platform has seen clips of people selling the drinks going viral, in particular the account 'Wakey Wines', where the owner of a convenience store in Wakefield blew up on TikTok for making videos where he would simply film himself with customers who bought the drink and repeat catchlines that have simply become a trend.

In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55] Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023. In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42] Prime energy drink peddled by Logan Paul, KSI is danger to kids: Sen. Schumer". New York Daily News. July 9, 2023 . Retrieved July 9, 2023.KSI and Logan Paul’s beverage brand Prime, now offering two drinks in the original Prime Hydration and the tasty Prime Energy, has been a hot topic since the start of the year. The hugely successful company managed to bring in 250 million in its first year of business, and it is looking to go well beyond that this year, and Prime Hydration Drink recently became the official sports drink of the UFC.

In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37]Island school bans sports drink surging in popularity among kids". CBC. April 3, 2023 . Retrieved May 19, 2023. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023.

On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023.W, Courtney (January 5, 2022). "KSI & Logan Paul Team Up To Launch New Drink Company 'Prime' ". GRM Daily. Archived from the original on January 5, 2022 . Retrieved January 5, 2022. Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United States Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023. For the older generation, they simply do not get the trend or understand why there is such hype, but the social media generation and teenagers see it as a norm, and it is this way of thinking that has led to the absolute craze of the drinks. With all that’s going on, it was no surprise that the announcement of another limited flavor of Prime Hydration Drink made a lot of noise. For those that missed it, Prime has crafted a temporary taste named after one of its founders in KSI, which has been confirmed as an Orange Mango experience. Not only is it limited, but it’s also launching exclusively in the UK through the dedicated online store at drinkprime.uk.