L'Oreal Paris Elvive Bond Repair Pre-Shampoo Treatment, for Damaged Hair, for Deep Repair, Intensive Bond Building Hair Treatment, 200ml

Product Information

Breakage: Hair is brittle and prone to breaking, often visible where hair parts and around the face

Elvive Colour Protect for Coloured or Highlighted Hair, our best shampoo for coloured hair, enriched with red peony and UV filters. It works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair. Protects hair against external aggressions and is suitable for all coloured or highlighted hair. Once reserved for salon use, hair bond repair treatments come bottled up in at-home formulas that boast a smoother, shinier finish and a softer texture right after use, says celebrity hairstylist Bradley Leake. These hair products work wonders in keeping your hair looking fresh and strong. We found the best at-home bond repair hair treatments — from shampoo for colored hair and deep conditioners to hair masks and leave-ins — to help you achieve your hair goals in 2023 and beyond. Another added “I have used this shampoo in combination with the Bond Repair Conditioner and it worked very well. I love the fragrance and how it felt on my hair and scalp. when my hair dried, it looked very natural and bouncy. I am happy with this product and would definitely recommend it to my friends.” The best way to repair broken hair bonds is by using a bonding treatment that can correct damage from the inside out. Damaged hair bonds manifest as weakened strands with brittle ends, dryness and breakage. Remember that when you’re trying to repair your damaged hair, stay away from bleach, hair dye, chemical treatments and hot tools that are responsible for the damage in the first place. This intensive rinse off treatment is enriched with 12% Citric Acid Complex designed to recreate inner broken hair bonds. Apply a generous amount on wet hair before shampooing and rinse after 5 minutes. Follow with Elvive Bond Repair Shampoo and Conditioner for optimal results.

L’Oréal Paris is empowered by science. It’s at the heart of everything we do and have been doing since L’Oréal’s creation over 110 years ago. The superior efficacy of our formulas has been tried and tested. In the L’Oréal Paris laboratories, our passionate teams of scientists – biologists, pharmacists, biochemists, and chemists – work together to perfect our products. Thanks to this extensive network of over 4,000 researchers in 21 research centres around the world, we can deliver science at scale, offering proven results and visible transformations. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break, through brushing, bleaching, heating, and styling, hair becomes weak and damaged. The L’Oréal Paris EverPure Bond Strengthening System is a trio of bonding products that consist of a pre-shampoo bond repair treatment, bonding shampoo and conditioner that are suitable for all hair types. This sulfate-free regimen strengthens hair from the inside out by reinforcing weak hair bonds, and conditioning and fortifying hair while remaining gentle on color. No matter where or how you live, daily life damages hair,” says Mark Coates, senior international education manager at Olaplex. Because of this, he notes that it's important to always include some from of bond builder as part of your regular haircare routine. A third added “My hair feels stronger and easier to brush when wet. This lathers up well and smells fresh. I’ve had comments on how healthy my hair looks since using this and the conditioner. Would definitely recommend this shampoo.”

If you’ve ever been to a hair salon, you know hairdressers have a language of their own. There’s a complex science to hair care, and hairdressers are experts in it – but when you’re caring for hair at home, it can be difficult to make sense of the technicalities. The New Bond Repair haircare regime for stronger hair with maximum shine and damage protection. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. For the first time, our formulas powered with citric acid target damaged hair, and are suitable for all types of damaged hair.While people who color their hair are ideal candidates to use a bond-repair treatment, everyone can benefit from incorporating these types of products into their hair-care routine once a week. So, what exactly does that look like for the L’Oréal Paris Bond Repair System? Enriched with 20% Citric Acid Complex designed to shield hair bonds and enhance softness and shine. Use as a finishing touch in the Bond Repair routine for maximum shine and heat protection. Rub two drops between the palm of your hands. Apply evenly through the lengths and ends of wet or dry hair. According to a study by the International Journal of Trichology, when your hair is chemically straightened or permed, the chemicals rupture the disulfide bonds, which changes your hair type. This is why your hair can go from 4C curls to straight and smooth after a keratin treatment. This also explains why these types of chemical hair treatments are so damaging to your hair — they literally change the make up and structure of your hair. If you've been experimenting with hair colour just as much as I have, chances are, you already know that bond builders (or bond repair treatments) and hair processing should go hand in hand. We get it, nothing quite compares to the beauty of a good ol' hair transformation, whether it's a balayage, highlights or a full-head bleach. But dealing with the aftermath of all the breakage and damage that might follow is far from fun. Some of the hair’s bonds are strong and some are weak. The weak bonds (hydrogen and salt are the weaker hair bonds) are typically affected by water, heat and chemicals. While disulfide bonds are stronger, things like aggressive chemical treatments, bleach and hair color can weaken them. In a journal shared by the National Center for Biotechnology Information (NCBI), bleached hair demonstrated substantial damage to the cuticle layers and to the cortex, the inner part of your hair shaft that makes up the hair bonds.