What You See Is What You Get: My Autobiography

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Jon Kelly; Justin Parkinson (5 June 2009). "LIVE – Brown fights for his future". BBC. Archived from the original on 6 June 2009 . Retrieved 5 June 2009. Before the 2016 London mayoral election, Sugar said that he is popular politically, [64] and repeatedly urged the public to not vote for Sadiq Khan. [65] [66] Khan won. [67]

In November 2012, he appeared as himself in a cameo in a special episode of EastEnders for Children in Need. [44] Other ventures Amsair On 20 June 2018, he tweeted a picture of the Senegal national football team edited next to images of fake handbags and sunglasses, claiming that some of the players looked just like hawkers he had encountered in Marbella. He later defended his tweet as a joke before taking it down, after accusations of racism. [105] See also Review: What you see is what you get: My Autobiograohy by Alan Sugar". independent. 30 October 2010. The development of English heraldry (Society of Antiquaries of Newcastle upon Tyne Lecture)". Newcastle University . Retrieved 4 February 2021. Winning candidates have gone on to work for Alan’s enterprises, with many of them forming their own business ventures. Tim Campbell (2005 winner) has since set up his own digital marketing agency, Leah Totton (series nine winner) established a botox clinic to the stars, Tom Pellereau (winner from 2011) has invented products such as a collapsible baby bottle, while 2016 winner Alana Spencer has expanded her cake business.Sam Wollaston (25 March 2009). "Sir Alan will see you now". The Guardian. UK. Archived from the original on 27 March 2009 . Retrieved 26 March 2009. Lord Sugar investigated by police after complaint about 'racist tweet' ". The Guardian. 6 October 2013 . Retrieved 6 July 2021. His annoyance at being pitched to by business people on acronym overload. I particularly found it amusing because the advertising industry is rife with this. I got the distinct impression that the events at Spurs traumatised Sugar to a degree, as following this, he seems to lose a great deal of his enthusiasm for doing business, which I felt was a great shame.

Sugar is Chairman of Amscreen, a company run by his son Simon, specialising in selling advertising space on digital signage screens that it provides to retailers, medical centres and leisure venues. Apprentice winner Yasmina Siadatan worked there, selling into the NHS. [51]

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Britain is a country where rich old men who are lords and knights have coats of arms". JohnBoy. December 2011 . Retrieved 4 February 2021. PoliticsHome.com (24 April 2016). "Lord Sugar tells Londoners: Don't vote for Sadiq Khan" . Retrieved 20 October 2016. Gilligan, r=Andrew (27 February 2009). "Sir Alan Sugar is asked to run for Mayor". The Evening Standard. UK. Archived from the original on 2 March 2009 . Retrieved 26 March 2009.

Sugar endorsed Boris Johnson during the 2019 Conservative Party leadership election. [76] He later endorsed the Conservative Party in the 2019 general election. [77] Personal life Lord Sugar: 'Disillusioned' peer quits Labour Party dated 11 May 2015 at bbc.co.uk, accessed 11 May 2015

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Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing Lord Sugar named most powerful person in Essex, but who else made the list?". ITV. 27 October 2017 . Retrieved 7 November 2017.