The LEGO Story: How a Little Toy Sparked the World's Imagination

Product Information

The last chapter, Inheritance, was a lot less compelling than the rest of the book. Of course, that is in part because it is recent history, and it remains to be seen if Lego can continue the current run.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones in the book. LEGO is a translation of Danish words leg godt, which means “play well” and despite the various challenges the company has faced over the last several years, it does a great job keeping kids, imagination and creativity at the forefront of its purpose.

Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. This book tells the story of how my family built the LEGO brand. --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner The extraordinary inside story of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family that still owns the company What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy.This book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company. This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! My daughter builds many Star Wars themed LEGO items and bought me a Bird-of-Paradise LEGO kit that I enjoyed putting together These beloved micro-characters are great to play with in this set or will make a fun addition to other models. Kids can adventure with Disney Princess Ariel, Prince Eric, Sebastian and Flounder in completely new ways!

Still, there is definitely value here for those who are into these types of stories. Just be warned that it can be a bit dry and it's probably more for people who are hardcore into LEGO and want to know more about the family behind it, perhaps business-types who are curious to see how a brand can change and adapt and evolve with the times, etc. If you're someone who is casually interested, this might not be for you.