L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

Product Information

Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Metal Detox’s patented technology contains no sulphates and is enriched with Glicoamine - a molecule small enough to penetrate and neutralise metal found inside the hair fibre. The results of using this cleansing shampoo is hair with enhanced shine and health. This spray is applied to the hair while it is dry before color is applied. Let the product soak down and then proceed to apply color. The level of metal in hair varies depending on hair porosity and on water quality. This patented technology is concentrated with Glicoamine 10% a molecule small enough to penetrate INSIDE the fiber. Mike and I did before and after pics to see the difference Metal Detox made to my hair and I'll be honest, it was clearly brighter, glossier-looking and any signs of brassy hair were gone. It did what no purple shampoo could, that 'covers up' brassy tones, Metal Detox removes them, so there's no comparison. Read on to discover how metal could affect your work and how the Metal Detox range can help… The breakthrough discovery

Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice. This incredible professional routine consists of only three easy steps – with no additional service time required. Start with 1-2 pumps and spread evenly from mid-lengths to ends. Add more as needed depending on length. Do not rinse. Have you ever performed a colour treatment on your clients, making sure you used the perfect technique and precision, JUST for the results to be far from what you or the client expected? Don’t worry; you’re not alone and are likely not to be blamed for this. Today, we’re here to explain why this might happen and provide stylists with a game-changing solution. Shop Now The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.**

Metal Detox FAQ

Apply daily on dry or towel-dried hair. Warm 1 or 2 pumps in the palm & spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry.

During a colouring or lightening service, your professional hair colourist will implement the 3 step in-salon protocol which includes theDetox Pre Treatment Spray, Metal Detox Shampoo, and Metal Detox Conditioner. Depending on your hair type or needs, the Metal Detox Mask may also be used. Inaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes.Mike tells me 'You can get a build-up of metals in the hair even if you have the cleanest water supply, if the pipes are old the copper from the water will sit on top of the hair. The results of Metal Detox are very visual on blonde hair, but for balayage or brunettes the time to get it done is when the hair is getting those orangey, copper tones,' How L’Oréal Professional’s Curl Expression range can benefit your clients with curls, coils & waves Neutralising Molecule EVOKE Beauty Editor Laura Bermingham during her Metal Detox session at Zeba, plus the at-home care Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.