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Jean Patou Joy Eau de Parfum Spray for Her 30 ml

£29.425£58.85Clearance
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In 1925, the year of his great successes, he opened a shop in Monte-Carlo, which he frequented for its casino. In Deauville, Cannes and Biarritz, seaside resorts where one had to be seen, he sold bathrobes and swimwear made to measure, marked with his initials: "JP". Jean Patou participated in the emergence of the iconic French "je ne sais quoi" movement that has left a lasting mark on French style. Patou was born in Paris, France in 1880. Patou's family's business was tanning and furs. [1] Patou worked with his uncle in Normandy, then moved to Paris in 1910, intent on becoming a couturier. In 1984, Jean Kerléo was responsible for the reformulation and reissue of twelve of Patou's fragrances from 1925 to 1964 in a series called "Ma Collection", including the first fragrances created for the house in 1925, the trio "Amour-Amour", "Que sais-je?" and "Adieu Sagesse". "Ma Collection" was sold in flacons modelled after the originals by Louis Süe. [9] Glamorous, seductive, confident, secretive and classy is the kind of woman I'd envision wearing this fragrance. I am a fan of mostly clean citrus floral fragrances, and when a friend gifted this to me I read the notes here and was convinced it would be a disaster on me. I mean, bananas in a perfume would be a notion difficult to conceptualize for most women who haven't worn Enjoy yet.

In the beginning - before I stopped smoking - this was a lovely summer perfume, fruity and flowery but still with that Patou-esque base that made it an ultra elegant classic. An ounce of Joy had a retail price of 40 dollars, the most expensive perfume at the time. As told by Emmanuelle Polle, "What the clients would soon learn was that this ounce of perfume was produced through the extraction of some 10,600 jasmine flowers and 28 dozen roses. It was a gargantuan perfume, requiring huge quantities of fresh flowers. The couturier-perfumer was not one for artifice, be it in the way silk was worked or the walk of a model on the runway, or the ingredients of a perfume. The same line of conduct prevailed in his perfumes and his fashions: the quest for naturalness and the very best raw materials." Joy is one of those high French luxury products best pulled off ironically by les garces et les vilains. I suspect this was always true, even in the 30s. Who's zooming who? I mean really, the most obscenely expensive fragrance during a global depression. Degraded reformulated lux meets perfect vintage dimestore. Wear this on the barricades. Dorothy Day would have known what to do with this. ok that's the first time i ever try any Jean Patou fragrance, i can sense a strength of harsh character in the over all concept though, i can feel it, it is present even if in this intended to be mild scent,

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I also love vintage fashion and also love wearing fragrances that aren't on trend but possibly ready for a wider audience. I do love Patou. In all its incarnations (except the P&G Years) Mr. Fontaine won me over not only being a superior perfumer, but also I own Colony Heritage and the latest formulas of 1000 Edp, Joy Edp and Sublime Edp. All were very good in the midst of IFRA regulations. Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [7]

I detect synthetic (not as in today synthetic notes!) that is perfectly integrated/blended and gives another dimemsion to the fragrance... Quartz de Molyneux is suddenly coming to my mind... Jean Patou as a company suffered from going through the years of economic recession, but it had a contradictory approach: when things got tough, luxury was boosted. Even when the company was in difficulties, and so was its clientele, Patou's approach was always to surprise the market with seemingly nonsensical products. That was the case of Joy, the quintessence of rarity and supreme opulence. When in 1929, Jean Patou smelled the unreleased sample of what was to be Joy, he loved it, but the perfumer told him it would be impossible to release it in the marker, for the essences that had been used were too expensive, and impossible to use commercially due to the prohibitive price. Jean Patou took this answer and turned this perfume into a marketing strategy, announcing Joy as "The World's Costliest Perfume." It was a success! An aesthete and lover of literature, the couturier named his clothes (coats such as "Il viendra” - He will come -, "Pour lui” - For him -, evening dresses called "Belle ténébreuse” - Mysterious Beauty, "Vierge folle“ - Wild Girl -, "Candide") and created perfumes, notably unisex, in collaboration with Baccarat and Van Cleef who designed the bottles. The 1929 crisis unfortunately hit the house as well. Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [10] LVMH needs to hire proper marketing people and not, millennials who have no marketing qualifications and little fragrance history.By the way, my Sira des Indes (which I like) are all P&G. I have never run across a Designer Parfums bottle.

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