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Phase 1 – The ‘Early Season’ (approx. seven or eight weeks before Easter): This is the ideal time for retailers to start driving awareness with Mini Eggs and Self Treat products with people looking for little treats for during the day, such as the Ferrero Collection Crispy Eggs in Hazelnut/Cocoa flavours. With immediate effect, the entire production of Kinder Surprise, Kinder Mini Eggs, Kinder Surprise Maxi 100g, and Kinder Schokobons made in Arlon is being recalled. Salmonella can be spread from person to person, so anyone affected should adhere to good hygiene practice such as washing hands thoroughly after using the bathroom and avoiding handling food for others where possible, if you have symptoms.” On April 7, Ferrero issued a recall in the U.S. for two specific product assortments due to concerns over salmonella. We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs.
The key components of this recall, other than the names of the products affected and the fact that these products weren't recalled in the U.S., appeared to be the fact that only one plant was impacted and that it only "accounts for around 7% of total volumes of Kinder products manufactured globally on a yearly basis." These facts were absent from the misleading Facebook reposts. The user also reported receiving what appeared to be harassing messages about family members on unrelated posts, leading to those being deleted as well. According to a news release from the company, the issue that caused the salmonella outbreak was found to be "a filter at the outlet of two raw material tanks." It said that food authorities were investigating, the filter had been removed, and that the problem had been resolved. When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs. The Ferrero Collection crispy chocolate Easter eggs offer a unique taste experience of contrasting layers: a crispy wafer layer coated in luscious chocolate, housing a creamy, indulgent cocoa cream or hazelnut cream center. Make the holiday a moment they'll remember with this shareable box of 50 delicious eggs, which makes a perfect addition to an Easter basket gift. Whether you share them with loved ones or treat yourself to some self-indulgence, an indulgent Easter basket gift is the perfect way to show someone how much you care. Celebrate this Easter and share the indulgence with the Ferrero Collection.
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For smaller locations, which could be exempt from HFSS regulations, it presents a big opportunity. With supermarkets and bigger convenience stores unable to showcase confectionery in the same way at the front of store, smaller shops can become a hub for treats – and provides them with the opportunity to merchandise their store in the most effective way to increase sales. Chocolate is massive at Easter so making a powerful Easter display can offer a vital boost. Even so, the viral and misleading Facebook post that mentioned "Ferrero Rocher Hazelnut Easter Eggs" and maggots continues to be shared in a seemingly countless number of reposts just days away from the Easter holiday on April 17. Many of the reposts are likely private and only visible to friends, so there's no way of knowing just how many times the original post and its pictures have been copied and pasted. A company spokesperson told us: "In the United States, only two products are being recalled: Kinder Happy Moments Chocolate Assortment, distributed only at BJ’s Wholesale Club stores and select Costco locations in the Bay Area of California and Northern Nevada; and Kinder Mix Chocolate Treats Confections Assortment Basket distributed in 14 Big Y Supermarket locations, where this product has already been removed from store shelves. We continue to cooperate with the FDA."
Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditis and arthritis. Levi Boorer, customer development director at Ferrero, comments: “Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% vs 9% at Christmas) [1], showcasing the size of the opportunity for confectionery as we fast approach the occasion. The person who made the original Facebook post eventually deleted it and commented on the removal: "I was forced to delete [it] because people were being ridiculous and calling me a liar and even sending me awful DMs," the user said. "This literally happened to us last night and I was trying to warn my friends and [had] no idea it would go viral." Phase 3 – ‘The Main Event’: In the week running up to Easter, the demand is very much for Easter Eggs and confectionery of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family as well as being at different price points, with treats such as the Ferrero Rocher Collection Boxed Egg (240g) and Thorntons Continental Egg (257g) appealing to shoppers looking for a more premium option.Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio. Q. What is Ferrero planning for Easter this year? Can you share any details of new products?
Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year. Ferrero will support the range with digital and social media marketing as well as in-store PoS for retailers.
The Ferrero chocolate and confectionery company recently announced a recall of some of its Kinder products due to an outbreak of salmonella. The new recall as well as old internet rumors appeared to have combined forces to fuel a viral Facebook post that's being copied and pasted as copypasta. These posts pushed misleading rumors that said pictures showed maggots and worms in both Kinder chocolate eggs and a product described in the reposts as "Ferrero Rocher Hazelnut Easter Eggs." Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating. Ferrero UK has unveiled its Easter 2023 range, featuring new launches from Thorntons and Ferrero Rocher alongside the return of popular lines.
Ferrero Provides Update on Recall of Selected Kinder Batches and Collaboration with Authorities. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-provides-update-on-recall-of-selected-kinder-batches-and-collaboration-with-authorities-301519979.html. Jason Sutherland, UK & Ireland Sales Director at Ferrero UK, offers his insights and expectations for Easter 2023, including the challenges of operating within new HFSS rules. Q: How big is the sales opportunity at Easter?We have a lot of exciting and relevant licenses coming to Kinder next year that will give us that extra edge in-store, including licenses with Avatar, Miraculous, Justice League, Disney Princess, Frozen 2 and Spiderman. First, the reposts about Ferrero's Kinder chocolate recall and Ferrero Collection Hazelnut Crispy Eggs mentioned maggots, which led to searches on Google for worms as well. However, as previously mentioned, neither of the two company recall notices said anything about maggots or worms. They only mentioned salmonella. This part of the rumor may have stemmed from users seeing old news articles about misleading and unfounded videos that claimed to show maggots and worms in Ferrero Rocher chocolates. Ferrero USA Announces 2022 Easter Offerings. 8 Apr. 2022, https://www.ferreronorthamerica.com/fc-4985/ferrero-usa-announces-2022-easter-offerings. Further, the company confirmed to us that the product shown in the Facebook reposts was not part of any recall. The Viral Facebook Post
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