Guinness Hop House 13 Lager, 12 x 330ml

Product Information

The Litre Guinness Hop House is a type of Irish pub that was first established in the early 1800s. The pubs were originally built to serve as a gathering place for local farmers and laborers. The name “Litre Guinness” comes from the fact that the pubs were often used to measure out and serve the local brewed beer. The “Hop House” part of the name refers to the fact that the pubs were often located near hop fields. According to an announcement made today by Diageo, after reviewing their beer portfolio, they have decided to prioritize the main Guinness trademark in the UK, as well as the delisting of Hop House Lager. Hop House 13 is brewed by the Brewers Project, which also manufactures Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale. [2] The beer is named after a hop store building at St James Gate that existed in the early 20th century. [3] It was influenced by the craft beer industry which had become successful. [2] Flavour [ edit ]

Named after the 100 year old building where hops are still stored at St James's Gate. It is a premium crafted lager, double hopped and brewed with malted barley. The combination of three types of hops delivers a uniquely fresh hop aroma and crisp flavour with hints of Apricot and Peach. Hop House 13 is brewed with the famous Guinness yeast strain using a lower temperature fermentation profile and lager processing techniques. Also, it's double hopped meaning that hops are added at two separate points in the process. Diageo takes Hop House 13 to Asia". Just Drinks. 16 January 2019. Archived from the original on 27 September 2020 . Retrieved 20 May 2019. Hop House 13 was launched in 2015 following a successful trial in Ireland and aimed to help retailers target premium lager drinkers who were looking for an enhanced taste that lager offers.

Guinness, Hop House 13 and Tanqueray gin are pumping up Diageo's sales". Fora. 26 July 2018 . Retrieved 20 May 2019. A Diageo spokesperson commented: “We have recently undertaken a review of our beer range and have taken the strategic decision to prioritise the main Guinness trademark in Great Britain and delist Hop House 13 lager. Hop House 13 is a distinctive golden lager that is brewed with Guinness yeast, malted barley and the best of hops from both Australia and USA - Galaxy, Topaz, (AUS) and Mosaic (USA). a b c "Diageo brews up 7-figure campaign for Guinness craft lager Hop House 13". The Drum. 19 April 2016 . Retrieved 20 May 2019.

Hop House 13 has a sweet fruity aroma, with hints of Apricot and Peach, and subtle malt notes breaking through. It is full flavoured while still being crisp and hoppy (but not bitter) with a refreshing clean finish. Hop House 13 was dreamed up by a Guinness master brewer in the Open Gate Brewery and is brewed next door in St James's Gate, Dublin (the home of Guinness). He wanted to create a lager as a gift to his lager loving friends - with more taste and a distinctive flavour than other lagers, but to still be refreshing and easily accessible. Guinness plans to be the most popular beer in the world". The Drum. 17 March 2017 . Retrieved 20 May 2019. Diageo has announced it’s delisting Hop House 13 in the UK in all supermarkets, pubs, bars and convenience stores.The beer initially performed well and became one of the UK’s top-selling beer brands, buoyed by growing demand for posher brands and solid distribution in the mults. a b "Diageo Korea introduces Hop House 13 lager". Korean Times. 11 January 2019 . Retrieved 20 May 2019. Guinness launches new campaign for Hop House 13". Talking Retail. 20 April 2016 . Retrieved 20 May 2019.

Hop House 13 is a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops. [1] [4] The Guinness spin-off– which Diageolaunched in 2015 in a bid to cash in on the craft beer boom– has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars. It will continue to be sold in Ireland, Northern Ireland and other markets. a b c d e "Guinness to roll out new lager after success in Ireland". Bar Magazine. 27 October 2015 . Retrieved 20 May 2019. Hop House 13 is a delicious lager, brewed with malted barley and aromatic hops. It's a crisp and full-flavoured beer with subtle malty notes and fresh hop aromas with hints of apricot and peach. If you like to try new and interesting lagers, then Hop House 13 offers more character, flavour and taste. Jai Singh, of MJ’s Go Local in Sheffield, said of the decision: “Hop House 13 was a good product for customers to try if they’re used to lager but wanted to transition to craft beer. We’re surprised by Diageo’s decision to delist the line as it’s popular in our store, and there isn’t anything on the market that quite compares.

Hop House 13 is brewed with the famous Guinness yeast strain using a lower temperature fermentation profile and lager processing techniques. Also, it's double hopped meaning that hops are added at two separate points in the process.. HOP HOUSE 13 has a sweet fruity aroma, with hints of Apricot and Peach, and subtle malt notes breaking through. It is full flavoured while still being crisp and hoppy (but not bitter) with a refreshing clean finish.. Guinness.