WELLA Koleston Perfect MePlus Pure Naturals Permanent Hair Colour Cream, No. 5/0 Light Brown, 0.66 kg

Product Information

Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of developing a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.

As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. Colour Accessories Your day runs smoother when you’re equiped with the best colouring accessories. Whether you are looking for tint brushes, bowls or colour remover wipes we have you covered! Offering a range of colouring accessories from top brands such as Denman, Hair Tools, Insight Professional, Vines, and Agenda! HairCo and Beauty are dedicated to bringing you affordable prices and salon names you can trust, to make your salon life that little bit easier. Semi-Permanent Colour Explore the world of semi-permanent hair colour at Hairco and Beauty, where we bring you exceptional options for stunning, temporary transformations. As your trusted partner, we’re committed to offering a range of top-quality semi-permanent hair colour products that cater to your clients unique needs. Whether you’re looking to add a touch of brilliance or create a bold new look, our semi-permanent selection can accomodate. With would famous products like L’Oreal Dia Light, L’Oreal Dia Richesse, Schwarzkopf Blondme Tone, Wella Color Touch, Wella Illumina and more, your clients can experience vibrant and captivating results.Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. Lightener For lift and colour in one: For super-blonde colour that lifts and tones, use Koleston Perfect Special Blondes; a range of high lift hues that should be mixed 1:2 with Welloxon Perfect. Use 9% developer for three levels of lift, and 12% for three to five levels of lift. 4. Start Where Grey is Most Prominent Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella Professionals’ Global Creative Director of Colour. [8] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals. [8]

Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. WarningsDeutsch, Claudia H. (2003-03-19). "P.&G. Is Acquiring Wella, German Hair Care Company (Published 2003)". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-23. For up to 100% grey coverage: Go for permanent formulas, like Illumina Color or Koleston Perfect, which provide complete coverage to the target area. If you’re using KP, make sure you mix in a Pure Naturals shade. Add ⅓ Pure Naturals on hair that’s 30-50% grey and ½ Pure Naturals for hair that's 50-100% grey. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6] In 2014, Wella patented a new molecule called ME+. [10] This molecule is a substitute for PPD, also known as p-phenylenediamine, and PTD or para-toluenediamine which are present in most colouring products to fix the colour. PPD and PTD been known to cause mild to severe allergic reactions. [11] The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line. Bleach Copy to be provided introducing this category Lift your clients hair to new heights with our range of professional bleach. Whether your client wants highlights, balayge, all over beautiful blonde, or just a little lift, Hairco and Beauty has the bleach you need. As your go-to source for hair lightening products, we provide top-tier hair bleaching products to meet the high standards of professional hairdressers and their clients. Explore bleach brands and products like L’Oreal Blond Studio, Wella Blondor, Schwarzkopf Igora, and Schwarzkopf Blondme, trusted by professionals worldwide for delivering stunning results.