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In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/or http://www.youronlinechoices.com. In-store, more than 750 fully-branded FSDUs will showcase the range at its best. Character Options will also be ramping up its product-focused awareness campaign to help drive sales, with a TVC across girls 4-7 channels as well as a YouTube pre-roll campaign that will deliver more than 2m views. Magazine advertisements will be published in kids’ press over the coming months, with a readership of 1.3m girls aged four to eight. The heads of the dolls are hard plastic which is great on the one hand as they have great detailed features – BUT and this is a big BUT…. You do have to be careful as if play gets a bit energetic then these dolls can be catapulted so be careful with that.
Today we got the amazing opportunity to review the brand new squishy and super stretchy – GooZonians! So this post will introduce you to the incredible team – meet the GooZonians!Flik loves sharing the castle with her sister Ember, She is impulsive in her duty of patrolling the realm. She is ready to battle the Stone Heart anywhere, anytime. Roxy is also the most naive and obsessed with superficial details and as well as being the most indecisive. The successful GooZonians launch included a raft of marketing activity comprising influencer activations, TV, press outreach and more, as well as the release of the first GooZonians webisode on YouTube. This first episode can be viewed via the firm’s first-ever child-facing YouTube channel, Character Kidz TV, and can also be seen at the bottom of this story.
Isla is highly attuned to all the creatures in GooZonia, she can read their body language and sense their feelings. She never gets down, but can be so chill about things that she forgets important details, like where she left her vital Pearl charm! Titled Diamond Goo-biliee, the first episode is an 11-minute long origin story that introduces fans to the six main characters: Queen Ember, Princess Flik, Cora, Roxy, Isla and Glyde. Set in the imaginary world of GooZonia, the webisode opens with preparations underway for the Diamond Goo-bilee. In this mythical realm, enchanted, rainbow-hued goo flows through everything! It’s a beautiful world where slime rivers flow and rainbow rain falls, and it’s one full of love and friendship. But many generations ago, GooZonia was threatened by a force, known as the Stone Heart, that turned the goo dull and hardened it throughout the land. Isla can read animals body language and sense their feelings.Her key Traits are that she is easy going, independent, optimistic yet forgetful. Roxy is the Royal Spokesperson and heads up the castle’s social committee. Which is to say, she is the life of the party in GooZonia.A striking phoenix to lead the people of GooZonia. She takes her responsibilities very seriously and strives to put the needs of her people before her own. She is a careful planner and knows every detail of her realm. A warm and generous host who always has a kind word for her people. Queen Ember can be overcritical in times of stress, especially towards her sister Princess Flik. Isla is an avid surfer and animal lover. She comes from a small village on the bay of Shimmer Slime. She is the most environmentally aware GooZonian. As a result, she’s become the Royal Steward of the eGoosphere. Cora is filled with small hexagonal sparkles in pink and orange stretchy glucose. Her key Traits are enthusiasm and creativity and her charm is a shell Roxy Many generations ago, a strange force of nature, known as the Stone Heart, turned the goo dull and hardened it throughout the land and in the hearts of the people. It caused natural disasters and a lot of hurt feelings. To save her people, Queen Cinder infused the last of the flowing goo with an ancient magic to create six powerful charms.
Mark Hunt, Marketing Director at Character Options, said: “GooZonians is 18 months in the making and our largest marketing investment to date. The GooZonian toys bring together a captivating play pattern and mythical creatures with a great story for us to promote across the full marketing mix. A singing, dancing, acting triple threat, she’s the Artistic Director of the Royal Performance Company. She keeps the girls entertained when they need a break from studies and Stone Heart missions. Character Options is celebrating a ‘heroic’ first two weeks for GooZonians, with its largest marketing investment to date and the launch of its first child-facing YouTube channel.
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By delivering strong female lead characters, the GooZonians can become positive role models like She-Ra and Wonder Woman. Filled with a mix of pink and purple water beads and a dragon scale effect with added pink sparkle dust suspended inside. The webisode opens with preparations underway for the Diamond Goo-bilee, and follows the characters’ adventures as they search the land for the hidden power charms. Kids will be swept up in the magic, as they watch their favourite character become transformed into superheroes, with charms that will help to prevent the destruction of the realm! Roxy is the Royal Spokesperson and heads up the castle’s social committee. Which is to say, she is the life of the party in GooZonia. Roxy’s sense of style and taste are unparalleled and highly influential.
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