Lynx Africa the G.O.A.T. of fragrance Aerosol Bodyspray 48 hours of odour-busting zinc tech deodorant to finish your style 150 ml

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The popular phrase lends itself well to modification, like when Serena Williams’s husband took out a billboard calling her G.M.O.A.T. for Greatest Mother Of All Time when she played her first tournament after giving birth. Today, it’s most common to see G.O.A.T. used in reference to athletes or, to a lesser degree, musicians, especially rappers such as Kanye West. You are likely to see a flood of fans calling their favorite player the G.O.A.T. on social media after a big win. Brands need to attract consumers and market products successfully by using POS displays that grab the attention of shoppers and differentiate from the competition, as well as being functional and easy to assemble.

You may want to consider add on pieces to the display such as arch ways, standees and consider how to use the space to create a standout piece of instore theatre

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Lynx will also be leveraging OOH across key moments, such as the awaited half-term break. For the first time ever, the brand is going fully digital to be more dynamic and more engaging. Alcohol Denat., Butane, Isobutane, Propane, Parfum, Zinc Neodecanoate, Isopropyl Myristate, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Linalool DIRECTIONS: Hold can 15cm from the body and spray. CAUTION: Do not use on broken skin. Stop use if rash or irritation occurs. Avoid direct inhalation. Use in short busts in well-ventilated places, avoid prolonged spraying. Do not spray near eyes. Use only as directed. In true Lynx style, the campaign will continue to champion ‘the everyday guy’ as he navigates the evolving world of attraction; but with a refreshed, respectful approach that doesn’t rely on gender stereotypes. Whilst at the same time emphasising messages of confidence alongside equality and empowerment, and connections and partnerships which are in-line with what is important to an open minded Gen-Z audience.

By 2000, the term had become popular enough in the rap scene that LL Cool J named his album G.O.A.T. – The Greatest Of All Time. We’ll give you that one, LL.

This is initially launching in Asda then will then roll out to Tesco and Morrisons stores later on. Unilever only provides pricing recommendations and any price modellers purely for illustration purpose. Pricing is at sole discretion of the retailer.

Lynx will be going fully digital with the campaign and will be showing up in the top channels where Gen-Z are engaging with their passions, specifically targeting gamers, streamers and YouTubers. Josh Plimmer, Senior Brand Manager, Lynx, says: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world.It is crucial for Lynx that we continue to maintain relevancy amongst younger consumers and so Gen-Z will continue to be a real focus for us.”

Grocery retail is a very busy environment with brands competing to attract shopper’s attention as they enter and navigate around the store. Research shows that shoppers make the majority of their purchasing decisions in store, which makes POS displays a key element of the marketing mix. Consider the quality and impact of your colour model in relation to: graphical impact, display shape (you may use layered or 3D elements, you can exceed the footprint marginally to add theatre), use of lights/sound/motion if appropriate to your idea. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us.”