Design of the 20th Century

Product Information

In the second half of the 20th-century major social factors continued to influence the innovations in design. The period of the 1960s and 1970s were decades of major political and social changes. The student protests, the new demands of women, rise of consumerism, and the demonstrations against the Vietnam war influenced the communication of design works. As these events were global events, designers needed to be aware of various cultural sensitivities when designing their works. Originally designed by Antonio Bonet, Juan Kurchan, and Jorge Ferrari-Hardoy in Buenos Aires in 1938, it was Knoll Associates who acquired US production rights of the stretched fabric chair and made it famous worldwide when it was featured in their eponymous catalogue from 1947 to 1951. It’s so popular that it has a range of imitators and is also known as the Hardoy Chair, Safari Chair, and Wing Chair. Keep that in mind when searching Invaluable for it. From the Eames Lounge Chair and Ottoman, to the Le Corbusier Grand Confort and the Arne Jacobsen Egg Chair, the evolution of the coveted chair – a chair that goes beyond mere function – has gathered significant pace over the past century. Influenced by the constructivist theories of the De Stijl Movement and more plainly, a bicycle frame, Marcel Breur’s Wassily Chair changed the course of furniture design. It’s more sculptural than his B32/Cesca and the deconstructed club chair looked like an abstract piece of art compared to other chairs in the 1920s, making it seem as futuristic then as it still does today. For additional style kudos, it also appeared in Frasier Crane’s eclectic apartment. Access-restricted-item true Addeddate 2020-06-15 13:04:32 Associated-names Fiell, Peter Boxid IA1829809 Camera Sony Alpha-A6300 (Control) Collection_set printdisabled External-identifier

Swiss designers also brought tremendous vitality to graphic design during this period. After studying in Paris with Fernand Léger and assisting Cassandre on poster projects, Herbert Matter returned to his native Switzerland, where from 1932 to 1936 he designed posters for the Swiss Tourist Board, using his own photographs as source material. He employed the techniques of photomontage and collage in his posters, as well as dynamic scale changes, large close-up images, extreme high and low viewpoints, and very tight cropping of images. Matter carefully integrated type and photographs into a total design. urn:lcp:designof20thcent0000fiel:epub:29d96ea8-7a58-448b-bbdb-c81c23dc72cc Foldoutcount 0 Identifier designof20thcent0000fiel Identifier-ark ark:/13960/t18m5pt2n Invoice 1652 Isbn 9783836541060 Every truly original idea — every innovation in design, every new application of materials, every technical invention for furniture — seems to find its most important expression in a chair” The Greyhound Scenicruiser was introduced to Americans as a representation of the American dream. The highway bus was manufactured by General Motors for the Greyhound Corporation and designed by the godfather of industrial design, Raymond Loewy. Between 1954 and 1956, around 1,001 units were manufactured. The bus used to carry forty-three passengers and included air-conditioning, panoramic view windows, a restroom, and air suspension ride. Restored Greyhound Scenicruiser. (Source: greyhoundcoach.com)

The most famous coffee maker, designed and developed in Italy by Alfonso Bialetti in 1933 and the only industrial object recognized by the Museum of Modern Art, has remained unchanged since its first model. The coffee maker contains three parts: the lower part contains the boiled water, the middle part contains the coffee (filter section). Once the water is boiled, the pressure pushes the water to the filter area, where it is brewed and poured into the third top part. Bialetti Moka Express different models As Braque and Picasso continued to explore how abstract shapes could be used to define familiar objects, the period from 1910-1912 is often referred to as Analytical Cubism. A distinctive palette of tan, brown, grey, cream, green and blue prevailed, and common subjects included musical instruments, bottles, newspapers, and the human body. Some innovations are heralded as turning points for civilization. The wheel propelled us great distances, the combustion engine transformed lives, and the television transported us to imagined lands. The chair doesn’t tend to receive quite the same status, despite literally lifting humans off the ground. But what started as something purely utilitarian has morphed into a beacon of design in the 20 th century. The marriage of form and function has made the chair an increasingly popular collector’s piece, with one even hailed as the best design of the 20 th century. This volume tells this fascinating story, combining the history of modern design movements with a chronological review of 80 top designers, from Otto Wagner at the end of the 19th century to Jasper Morrison, a young designer making an impact today. In between you'll find profiles of some of the most influential creative minds of the 20th century, including Frank Lloyd Wright, Walter Gropius, Eero Saarinen, and many others. The book is as beautiful to look at as it is exciting to read. It contains more than 580 full-color photos covering a wide range of objects that include furniture, glass, ceramics, metalware, industrial products, and household appliances. For anyone loving the 20th century design movements, this book truly is a must-have. In addition to such aesthetic, commercial, and corporate purposes, graphic design also played an important political role in the early 20th century, as seen in posters and other graphic propaganda produced during World War I. Colour printing had advanced to a high level, and governments used poster designs to raise funds for the war effort, encourage productivity at home, present negative images of the enemy, encourage enlistment in the armed forces, and shore up citizens’ morale. Plakatstil was used for many Axis posters, while the Allies primarily used magazine illustrators versed in realistic narrative images for their own propaganda posters. The contrast between these two approaches can be seen in a comparison of German designer Gipkens’s poster for an exhibition of captured Allied aircraft with American illustrator James Montgomery Flagg’s army recruiting poster (both 1917). Gipkens expressed his subject through signs and symbols reduced to flat colour planes within a unified visual composition. In contrast, Flagg used bold lettering and naturalistic portraiture of an allegorical person appealing directly to the potential recruit. The difference between these two posters signifies the larger contrast between graphic design on the two continents at the time. Modernist experiments between the world wars

to look to nature to find out what streamlining is.” From then on, it was known as the Beetle. Throughout the following years, Volkswagen Beetle continued to develop in both form and function, yet the style of the original car can still be seen in the in the new versions. Greyhound Scenicruiser (1954) The name came from a disparaging remark by art critic Louis Vauxcelles, who described Braque’s 1908 work Houses at L’Estaque as being "composed of cubes". But it was Picasso's Les Demoiselles d’Avignon, painted the previous year, that set the wheels in motion, depicting five female nudes as fractured, angular shapes. The Ericofon was introduced to European and Australian markets and later was able to enter the American market, although hard competition from the Bell Telephone company dominated the American market and refused to accept the foreign phone. The Ericofon was available in eighteen colors, and its sales were successful, as it exceeded 500 percent of the company’s, capacity. Later in 1967, Ericsson modified the design to be shorter and in a one-piece shell instead of two pieces. However, the newly designed model ushered in the end of the Ericofon era because of its poorly designed plastic parts and the hook-switch mechanism, which broke easily. Ericsson stopped the Ericofone’s production in 1972. Braun Sextant Razor (1961-1962)Chairs like these stand apart as impeccable mixes of practicality and aesthetics. They ensure that the sitter or fan can enjoy the benefits of quality design, and turn the everyday act of sitting into an art. To help you do the same, we have collated 25 of the Most Famous Chair Designs of All Time to help you ease into luxurious, sophisticated, and engineered refinement. As a reaction to the rise of mass production (and corresponding decline of artisan craftsmanship) during the Industrial Revolution, there was a resurgence of interest in decorative arts across Europe in the second half of the 19th century – fittingly known as the Arts and Crafts movement. Front stroke mechanism that allows the typist to see what is typed without the necessity to raise the carriage Ocr ABBYY FineReader 11.0 (Extended OCR) Ocr_converted abbyy-to-hocr 1.1.11 Ocr_module_version 0.0.14 Old_pallet IA17483 Openlibrary_edition

The Underwood No. 5 was praised for its feature and the adoption of easy-to-use technologies including: Wassily Chair, designed by Marcel Breuer around 1925. Sold for €510 via Henry’s Auktionshaus (August 2022). What made the Sony Walkman special is that it allowed people to listen to music while walking or moving from one place to another. Sony’s Walkman became part of youth culture in the 80s and 90s. The Sony Walkman was first sold in 1979, and within ten years, 50 million people owned it. The idea of the product was inspired by Sony co-founder Maseru Ibuka, as he wanted to find a portable way to listen to opera music. Then, the product was assigned to designer Norio Ohga. Sony Walkman by Sony Design Centre.

B32/Cesca

Shifts significant enough to challenge the status quo don’t come around often, but in 1974, when Beverly Johnson appeared on the cover of [American] Vogue’s [August issue], it was a landmark moment. It had taken more than eight decades, but finally, a person of colour was fronting the world’s foremost fashion magazine,” Vogue’s Janelle Okwodu wrote in 2016. Charlotte J. Fiell (born 1965) studied at the British Institute, Florence and at Camberwell School of Arts and Crafts, London, where she received a BA (Hons) in the History of Drawing and Printmaking with Material Science. She later trained with Sothby's Educational Studies, also in London. Together the Fiells run a design consultancy in London specializing in the sale, acquisition, study and promotion of design artefacts. They have lectured widely, curated a number of exhibitions and written numerous articles and books on design and designers, including Taschen's Charles Rennie Macintosh, William Morris, 1000 Chairs, Design of the 20th Century and Industrial Design A-Z. They have also edited the six-volume Decorative Art series published by Taschen GmbH William Morris' famous Strawberry Thief wallpaper is a perfect example of the Arts and Crafts aesthetic

By 1875, this collective became known as Morris and Company, and by the 1880s the attitude and techniques they practiced had inspired a whole new generation of designers, and the Arts and Crafts movement was born. The typewriter was used by journalists, writers, and office workers and achieved millions of sales until 1932. Coca-Cola Bottle (1915) Access-restricted-item true Addeddate 2020-01-16 07:02:48 Associated-names Fiell, Peter Boxid IA1762319 Camera Sony Alpha-A6300 (Control) Collection_set printdisabled External-identifier The Ericofon was manufactured by the Ericsson Company in Sweden and can be considered a big step in the telephone design industry. The phone was designed as one piece from plastic materials. The dialing ring was located on the bottom of the phone, making it easy to use, especially when in bed and hard to reach a normal phone, which gave its consumer the taste of luxury. The Ericofon was introduced in 1940 by a design team that included Gösta Thames, Ralph Lysell, and Hugo Blomberg and was first produced in 1954. However, the series production did not start until 1956. Ericofon design. (Source: Wikipedia)

Jeanneret Office Floating Armchair

For a short course in modern design, Design of the 20th Century may be all you need. The curator-authors have made perfect, compact sense of a freewheeling century and the figures who defined its styles." At the vanguard of this new movement was reformer, poet and designer William Morris, who formed a collective of collaborators in the 1860s to try to reawaken the handcrafted quality of the medieval period. They produced beautiful metalwork, jewellery, wallpaper, textiles and books. The Braun Sextant SM 31 recorded eight million units sold. In 1963, Richard Fischer designed the Commander SM 5, which introduced a radical evolution in the SM 31 design, as it included rechargeable batteries, which made it much easier to use. Sony Walkman (1979) The Impressionists abandoned the established palette of muted greens, browns and greys for their landscapes in favour of a much brighter, expressive range of colours in an attempt to depict conditions such as dappled sunlight, and reflections on rippled water. Superstar designers like Charles and Ray Eames have ensured that taking the weight off can be done in elegant, luxurious style, along with a host of other designers. These include the likes of Vernor Panton, Eero Saarinen, and Hans Wegner.